EM Physicians and the Medical Spa Alex Troncoso, MD Wellness Track Morristown Memorial Hospital MEMC V 09.17.09
EM Physicians and the Medical Spa What is a Medical Spa? How does it relate to wellness? How does it relate to Emergency Medicine? Personal Experience Questions
What is a Medical Spa? Non / Minimally invasive cosmetic procedures Injectables: Botox / Dermal Fillers Laser hair removal Microdermabrasion Chemical exfoliation / Peels Facility Bridging the gap Medical office / Relaxing environment
What is a Medical Spa? Physician owned and operated Other business models More credible Popularity increased greatly over past 5 yrs. Large increase in procedure demand More physician specialties offering services IM, OB, DMD, Derm, FP
Popularity of Medical spas Less invasive / risk Anesthesia Procedure type Less costly Cashflow Payment plans Increased Demand Less downtime Hours / Days More options Preventative? Maintenance Avoid major procedures
Patient Selection One of the most important aspects Choose clientele carefully Managing expectations What is the patient looking for? Are we able to provide? Plastic surgery? Results promised vs. delivered
Wellness and the Medical Spa What is Wellness? Physical Psychological Actions: Focus on physical aspects LHR, Injectables, Micro Results: Mainly on psychological aspects Self perception / confidence
EP's and Medical Spas What does EM have to do with Medspa's? Nothing Characteristics of EM as a specialty Why do this vs. ED shifts? Longevity Less stressful environment Possibly decrease burnout
EP's and Medical Spas EP Characteristics lending towards Medspas Schedule Free time Personality Patient relationships Longevity Continue after ED retirement Burnout Dichotomy
Personal Experience Time Capital Obstacles Stress Risk Reward Buildout, Equipment Obstacles Patient base, reputation, breaking even Stress Risk Reward Pt. satisfaction, personal rewards
Update Ceased operations after 18 months Factors Economy Time Pt. volume, disposable income, “Discounts” Overhead Time Capital expenditures Increased (Advertising, staff salary / commission) Decreased revenues
Questions?
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