MODELS OF MASS COMMUNICATION Prepared by: Mrs.Sonia Sikand Associate Professor P.G.G.C.G.,Sector-42 Chandigarh

WHAT IS A COMMUNICATION MODEL? Visualisation of the process of communication. Interlinks between its various elements.

Functions of a Model Heuristic function Organising function Predictive function

O S R s S--R Model Main elements: A message ( stimulus,S ) A receiver ( organism,O ) The effect ( response,R ) O S R

Laswell Model Harold D. Laswell,an American political scientist,devised this model. To understand the act of communication,we have to find answer to 5 questions: WHO ( communicator ) SAYS WHAT ( message ) IN WHICH CHANNEL ( medium ) TO WHOM ( receiver ) WITH WHAT EFFECT ( feedback )

Braddock (1958 ) further modified this model Braddock (1958 ) further modified this model. 2 more components were added :- Under what circumstances For what purpose

Shannon & Weaver’s Model

Osgood’s Model Charles E. Osgood devised this model.

Schramm’s Model Wilbur Schramm adapted Shannon & Weaver’s model of communication.

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