Presented by Patrick Harrison MEDIA Presented by Patrick Harrison Rotary Public Image Assistant Coordinator for Zones 21b & part of 27

IT IS NOT JUST WHAT WE DO. IT IS THE WHY WE DO IT IT IS NOT JUST WHAT WE DO... IT IS THE WHY WE DO IT! THE TIME TO SHARE IS NOW!

Television, Radio, & Print Navigating and Creating Relationships with the MEDIA Press Release Contacting the Media – Pre Event Interacting with the Media – Day of Event There are many misperceptions of Rotary at this time, I have listed a few on the screen. Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications. Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action. All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public. By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

Navigating Media – Getting Started Research the various media outlets in your community Television, radio, print, community blog Create a relationship Invite them to lunch to start a relationship and discuss Rotary and your club’s community involvement/center of service focus and your club’s needs from media. Promise them always the first lead of a story and a free lunch. Invite them to become a member of your Club! There are many misperceptions of Rotary at this time, I have listed a few on the screen. Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications. Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action. All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public. By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

PRESS RELEASE – TEMPLATE MAKE this available on the your District Website

PRESS RELEASE TEMPLATE Available on the District Website

PRESS RELEASE – EXAMPLE Who What When Where WHY INCLUDE LOGOS/Images …. BUT Keep it clean PRESS RELEASE – EXAMPLE

Contacting Media – PRE-EVENT Be Prepared and Be Professional First have your professional Press Release (Who, What, When, Where, WHY) Send to PR Team for review and advice when possible. Call the Assignment Desk of local TV Stations (and reporter if you have relationship) Ask to be added to the calendar for the specific day of event Email the press release and ask for confirmation of receipt Call back the day of the event to make sure you are on the calendar There are many misperceptions of Rotary at this time, I have listed a few on the screen. Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications. Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action. All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public. By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

Interacting with the MEDIA – Day of the EVENT Assign a media liaison To welcome and walk them through the event. Be sure to point out important angles and information that you want covered Designate an on-camera person To be interviewed by the media Have specific talking points ready. Echo press release points (Who, What, When, Where, WHY) Represent Rotary and your specific Club Follow up With reporter, producer, or camera person asking to get a digital copy/link of the story to share on your social media. Make sure to share with the District so we can also share your success! Ask for reciprocal link on their site that leads the viewer back to your club’s website. Post to ROTARY SHOWCASE! There are many misperceptions of Rotary at this time, I have listed a few on the screen. Rotary is organization for people “not like me” and Rotary is seen as exclusive – these aren’t necessarily bad things but we need to create enough value behind our brand promise. Rotarians are considered charitable, respected, educated, humanitarians. These are things we want to reinforce in our communications. Remember the reasons that your joined Rotary for. Whether it be a sense of purpose, or to work with a cause, or to network; the outcome of being a Rotarian is to able be a person of action. All of these insights helped shape new resources that are in development to help us communicate our brand promise and proof to the public. By using the People of Action campaign assets, we can shift the perceptions to be more positive, inclusive of every audience, and true to what Rotary is today.

IT IS NOT JUST WHAT WE DO. IT IS THE WHY WE DO IT IT IS NOT JUST WHAT WE DO... IT IS THE WHY WE DO IT! THE TIME TO SHARE IS NOW!