Tribute to personalities

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Presentation transcript:

Tribute to personalities

Strong signs of renewal Surprise and avoid cliches

More fun than it seems... … More ethical than it seems The Economist - UK Rolling Stone - USA

Open up to other fields : fashion, design, life style... Time - Europe & Asia FT week-end - UK

Open up to other targets : launch of "teen" versions ELLE Girl – UK Teen Vogue - USA

Dailies’ supplements High-impact of the free supplements campaigns

Eye-catching, high-impact messages The Observer - UK

Catch readers’ interest and convey the magazine’s identity Three key principles : EXPERT GUIDANCE INTELLECTUAL STIMULATION / BUYING INCENTIVE “SOOTHER” MAGAZINE : A REASSURING FACTOR

1. Objective and expert guidance Reaffirm the basics

Proven expertise with Maurice Levy CB News - France : “ It would seem he still has something to learn ”