Party tourism Lynn, Elena, Juliette

Introduction Visiting cites and museums less interesting Different brand image Social aspect Trendy destinations

What is party tourism? "Travel, typically by people under 30 and especially prevalent in Northern Europe, to warm destinations in the Mediterranean for the purpose of indulgence in drinking, dancing, and other party behaviour."

Who are the target markets? 18-25 Travel in groups Reason for party trips: Being someone else Feeling like a star on the spot lines Drinking excessively

Example of party destinations Ibiza https://www.youtube.com/watch?v=bQWSeg-pHlI Worlds best know party destination Worlds best DJ’s Drugs Criminality problems Move to the town for better jobs

Berlin Crazy night life The city that never sleeps Converted space for party Tourism office for Clubmachers

Future challenges Growing business in the tourism sector Concerns social side of life Cities changing landscape Spread of party tourism

Conclusion Marketing Big spending visitors More traditional forms of tourism