your local vehicle dealership?

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Presentation transcript:

your local vehicle dealership? Closing The Deal: TV Ads Have A Significant Influence On Encouraging Likely Buyers To Take A Test Drive Which of the following types of ads may have influenced you to take a test drive at your local vehicle dealership? Online search comes in a distant second to TV among all demographic groups Source: VAB Automotive Likely Buyers Study, November 2016; Base: Adults 18+ who intend on purchasing/leasing a vehicle in next 6 months; Q. Which of the following types of ads may have influenced you to take a test drive at your local vehicle dealership? (Select any or all that apply)