Business Communication Dr. Aravind Banakar –

Business Communication CASE STUDY (20 Marks) Dedicated Message Administrators - While IT has total access to SnapComms and can communicate with staff in both hospitals and issue emergency or back-up communications, they have also set up different administrators with varying levels of authority that can create and send desktop messages for PCs located in their own department or hospital. Message targeting based on Active Directory settings - The QHN team have created groups in the SnapComms database using Active Directory in order to expedite the communication of emergency events and administrative updates. Technical Services’ approach has been to empower the different administration and clinical areas of the hospital and provide them with training, reports and templates and give them access to use SnapComms as they saw fit.

Ghasemi explains, “We provide a tool for them and how they use it and what they use it for is based on their need.” SnapComms messages now preferred over - SnapComms messages are preferred by Queens Health Network staff over s. Ghasemi says that, “Especially the administration thinks it is an effective way of communicating with the rest of the population.” No surprises - Ghasemi is pragmatic when considering the benefits of using SnapComms in an Hospital environment. He says, “It hasn’t surprised us in a bad way. I expected this tool to be very effective and it is.” Speed and targeting of hospital communications- The ability to target messages to certain groups of staff or clinical applications has had significant advantages and when a system goes down unexpectedly time is of the essence. “One of the major benefits of this system is real-time.”

Answer the following question. Q1. What are the Key Features of SnapComms that Benefit QHN? Discuss. Q2. Give an overview of the case.

Global Study Solutions Dr. Aravind Banakar –