Business Communication Dr. Aravind Banakar –

Business Communication CASE STUDY (20 Marks) Many companies and organizations use Versant tests because they help organizations to uphold language standards that are critical to customer satisfaction and employee productivity. When English language and communication skills are essential for success on the job, Versant automated tests can quickly and objectively screen candidates. The test is administered in just minutes by telephone or computer. Improve your staffing and talent management processes with these accurate, reliable tests that drive positive business results. Competency areas – English oral and written language proficiency Administration type – Automated by phone (spoken English) (written English) “The Versant Pro – Writing Tests are very useful in developing skills.

We use the tests to create content for our custom 2.0 classes. The most useful feature for me? The assessment of “Voice and Tone” – such skills are the ones that make all the difference for employees working across cultures and teams. I see the Versant Pro – Writing Test as a key tool to help us maximize the return on our time and training dollars.” – Alka Pinto, Lead – India Learning Center, Qualcomm India Pvt. Ltd “Backed with accurate and unmatched technology, the Versant tests helped us standardize and scaleup our recruitment process. This led to significant improvement in the quality of hires on communication skills which considerably helped us optimize both our recruitment and training bandwidth.”

Answer the following question. Q1. What are Versant tests? Why these tests are necessary? Explain Q2. Give an overview of the case.

Global Study Solutions Dr. Aravind Banakar –