Sap Consultancy Dr. Aravind Banakar –

Sap Consultancy CASE STUDY (20Marks) Oakley sunglasses based in foothill Ranch, California was a leader in fighting counterfeiting in 2001.Oakleys are favored by athletes& people who want to look like athletes Oakley sunglasses are made in the united states & sell for $ 60 to $ 315 counterfeit versions made in china sell for $4 to $ 20 In the united states, 304 people were arrested for selling fake Oakleys & 363,651 pairs of fake Oakleys were seized. Out side the united States, 85 people have been arrested & 261,045 pairs of fake sunglasses seized. Since the 9/11 terrorist attack on the world trade center. Customs & other officials have turned their attention away from counterfeits & toward National Security.

Yet Roslyn Mazer associate deputing attorney general in the Clinton administration said that there are criminal organization including terrorist that use counterfeit goods to finance their activities. Answer the following question. Q1. Explain counterfeiting Q2. What do you mean by Licensing Q3. Explain protecting rights to merchandising properties? Q4. Explain Intellectual property ?

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