This presentation uses a free template provided by FPPT.com International Business Dr. Aravind Banakar –

This presentation uses a free template provided by FPPT.com International Business CASE STUDY (20 Marks) This case discusses the journey of Shenzhenbased networking and telecommunications equipment and services company, Huawei Technologies Ltd. (Huawei), and its emergence as a global brand from China. Huawei entered the Chinese telecommunications equipment market in Despite its late entry, it quickly made its presence felt, outwitting giant international telecommunications companies in the process. The company was also hugely successful in the developing markets such as Russia and Africa. However, Huawei faced several challenges in mature markets such as the US, Australia, and Europe.

This presentation uses a free template provided by FPPT.com In 2011, the company started facing opposition in the US, Australia, and the European Union for its telecom equipment. Both the US and Australia alleged that Huawei entered backdoors into its establishments at the behest of the Beijing government, giving China a better chance to spy on the US. The allegations had their roots in the past association of Ren Zhengfei (Ren), Huawei’s founder, with the PLA.

This presentation uses a free template provided by FPPT.com Answer the following question. Q1. Analyze the effectiveness of Huawei’s lobbying efforts for tackling espionage accusations against the company. Q2. Design a cohesive global corporate communications program to proactively address media speculation about Ren’s close ties with the PLA.

This presentation uses a free template provided by FPPT.com Q3. Tackle concerns related to lack of openness and transparency at Huawei. Q4. Apply strategies that help Huawei achieve brand recognition in the intensely competitive US smartphone market and enterprise market.

This presentation uses a free template provided by FPPT.com Global Study Solutions Dr. Aravind Banakar –