Marketing Research

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Marketing Research

Marketing Research Q1.What is conjoint analysis? How does it help in marketing research? Q2.What is market segmentation? On what ‘basis a market is segmented? Q3.What is factor analysis? How does it help in interpretation of results? Q4.Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis.

Q5.Describe the precautions that should be taken while conducting marketing research based on secondary data. Q6.What are the different Probability Sampling methods ? Explain with the help of examples. Q7.Prepare a suitable marketing research proposal for helping GSL. Q8.Develop a suitable questionnaire for the above proposal.

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