Marketing Management

Marketing Management Q1.What elements of promotion mix would be more appropriate for the company to market blood pressure instruments, and why? Q2.What should be the long run promotional strategy for the company? Discuss the micro and macro forces that are affecting the music industry. Q3.Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing environment? Q4.Discuss the advantages and disadvantages associated with online distribution from a music label’s perspective.