Retail Management

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CHAPTER 12 Retail Merchandising Individual Series Event

إدارة التسويق.

Pricing, Distributing, and Promoting Products

Chapter 12 selling overview Section 12.1 The Sales Function

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Presentation transcript:

Retail Management

Retail Management Q1.What are Retailing? Explain the functions of retailing. Q2.Describe in detail various ‘theories of retailing’. Q3.What are the several types of store locations ? Discuss. Q4.Describe three type of shopping centers. Q5.What is ‘customer relationship marketing’ ? briefly explain ‘Relationship Marketing strategies’ in Retailing.

Q6.What is meant by ‘Relationship Marketing’ ? Compare and contrast the relationship marketing in organized and unorganized retail sectors. Q7.What are different ‘Retail promotion strategies’? Why media selection is a very important issue in retail management. Q8.What do you mean by sales promotion? Write in detail different tools of sales promotion.