Business Communication

Business Communication CASE STUDY (20 Marks) Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees posted videos of adulterated food on YouTube in April Tim McIntyre, Vice President of Communications, was part of the internal team that delivered the company’s crisis communication plan through Twitter and YouTube. What makes this story so compelling is the social media aspect of both the crisis itself and the strategy for managing the crisis by integration of the same media. The efficacy of best practices and principles of crisis management in the age of social media.

Answer the following question. Q1. Assess the decision of Vice President of communication, Domino’s Pizza to integrate the same medium that sparked the crisis into the strategies to manage the situation. Q2. Give an overview of the case.