International Business

International Business Case Studies CASE STUDY (20 Marks) The case discusses the entry of France based retailer Carrefour SA (Carrefour) into Greece and its subsequent exit. Carrefour entered Greece in 1991 by investing in the ‘Continent' hypermarket in the country. In 1993, it entered the food retail segment in Greece by acquiring food supermarket chains owned by the local retailer Marinopoulos. With the acquisition of Promodès in 1999, Carrefour became the second largest retailer in the world in terms of store count, next only to the US based WalMart. The acquisition of Promodès brought supermarkets, discount retailers, and corner shops like Shopi, Dia, Score, Pryca, Promocash, Puntocash, Champion and 8 à Huit into Carrefour's fold.

Answer the following question. Q1. Give an overview of the case.