Marketing Management

Slides:

Advertisements

Similar presentations

The word Pepsi comes from the Greek word "pepse”, which is a medical term, describing digestion and the food dissolving process within one's stomach.

Advertisements

Primary Question for PepsiCo

By: Ian Michael Cicero Accounting 4 th Hour 19 April 2012.

PepsiCo Confidential Talent Sustainability and Manager Quality in PepsiCo October 1 st 2010.

WELCOME Aileen Blake Vice President - Finance Planning & Analysis.

Chapter 9 Diversification.

PROFILE CAMPAIGNS LEGALITIES TARGET AUDIENCE PRODUCTS CAST & CREW.

We examined the existing marketing strategies and growing opportunities that PepsiCo, Inc. is practicing towards the Hispanic community. *To evaluate.

The Soda Industry Brought to You By: Heather Terry Bernie Melchor

Pepsico CONTENTS MISSION LOGO AND ITS RELEVANCE. COMPANY INVESTORS SOCIAL RESPONSIBILITIES DIVERSITY NEWS QUERIES……????

Shannon Del Bozque Tyler Stewart Chelsea Moore.  App launched by Amp Energy brand  “Amp Up Before You Score” app offers guys pickup lines for 24 different.

The Coca-Cola Company Strategy Brands Quality Competition Globalisation Marco Montemari Leadership.

Brianne Powers February 21, Financial Snapshot of PepsiCo SMIP’s Current Position Company Overview Recent News Stock Performance Financial Statements.

Chapter 9 Diversification Snack Foods BeveragesFoods Frito-Lay North America Frito-Lay International Pepsi-Cola North America Gatorade/Tropicana North.

The Market Concept.

PepsiCo Turkey Team 7 Report GEB 6930 EMBA11 Study Tour İstanbul, Türkiye.

Presented by: Zack Almont Vinay ? Stacey Johnson Amanda Taylor

PepsiCo Opportunities Frito-Lay Supply Chain/ Operations Intern The Internship Program is a supervised program designed to enhance professional development.

Group 2: Laura Nathalia Fransiska Dewi Diah Ayu Lestari Zakky Zamrudi

Introduction PepsiCo is a multi-billion dollar food and beverage corporation based in the United States. Its subsidiaries include Pepsi, Aquafina, Quaker.

PepsiCo Opportunities Frito-Lay Supply Chain Leader (SCL) Upon joining the organization, you will go through a customized 3 month leadership training program.

Strategic Analysis of PepsiCo

Primary Question for PepsiCo Can PepsiCo continue their strong performance in the North America market, and also strengthen their presence in developing.

PowerPoint Presentation by Charlie Cook The University of West Alabama chapter 14 Copyright © 2009 South-Western/Cengage Learning. All rights reserved.

Traded on the NYSE By Amanda Yost

PepsiCo By: Ashley Cleary, Sylvia LaBrie, Andrea Baril, Marie-Michele Lachance.

Outline Case study: food and beverage Industry background

Whole Foods Spring Younts Dahl, MS, PhD Unit 9: Whole Foods & the Food Industry.

Cola Wars Continue: Coke and Pepsi in 2006 MGMT 495 Summer 2011.

Why do we say “Drink up”, when gravity dictates that we drink down?

Team Members: Falgun Patel Bei Ma Yunwei Xu. Company History and Overview  PepsiCo was founded in 1965 via the merger of Pepsi-Cola and Frito-Lay. In.

Primary Question for PepsiCo Can PepsiCo continue their strong performance in the North America market, and also strengthen their presence in developing.

PepsiCo Ryan LaMantia. History PepsiCo founded in 1965 by Donald M. Kendall and Herman W. Lay through merging their companies. Kendall was the president.

Primary Question for PepsiCo Can PepsiCo continue their strong performance in the North America market, and also strengthen their presence in developing.

PEPSI NOW IT’S PEPSI FOR THOSE WHO THINK YOUNG Ulicia Lawrence CIS

P EPSI C O C OMPANY A NALYSIS Name Institution. I NTRODUCTION PepsiCo is one of the largest companies in northern America It deals with a large variety.

Introduction Pepsi Co. creates a stable customer pool Different Marketing Strategies PepsiCo and different marketing strategies.

Maddison Capel English Dr. Paul Anderson April 24, 2013 Investigative report.

Primary Question for PepsiCo Can PepsiCo continue their strong performance in the North America market, and also strengthen their presence in developing.

1 Choice & Balance for Every Lifestyle April 23, 2012.

Consumer Staples Sector Ilya Reppo & Michelle Yan.

PepsiCo’s Diversification Strategy in  Pepsi Cola( 1932 ): soft drink formulated carbonated drink  Frito-Lay (1961): salty snack Merger of Frito.

Chapter 12 - Product and Service Strategy

Primary Question for PepsiCo

PepsiCo. Caroline Duncan Erica Jones Steven Scalsky Brad Townley

MGT 450 Slingshot Academy / Tutorialrank.com

Marketing Management Dr. Aravind Banakar –

Marketing Management Dr. Aravind Banakar –

Marketing Management Dr. Aravind Banakar –

Human Resource Management Dr. Aravind Banakar –

This presentation uses a free template provided by FPPT.com Marketing Management Dr. Aravind Banakar –

This presentation uses a free template provided by FPPT.com Marketing Management Dr. Aravind Banakar –

International Business Dr. Aravind Banakar –

This presentation uses a free template provided by FPPT.com Marketing Management Dr. Aravind Banakar –

International Business Dr. Aravind Banakar –

Human Resource Management

Human Resource Management

Human Resource Management

Marketing Management

Human Resource Management

Human Resource Management

This presentation uses a free template provided by FPPT.com Marketing Management

Human Resource Management

International Business

This presentation uses a free template provided by FPPT.com Marketing Management

International Business

Chapter 2 Markets and Competitive Space

“Pepsi gets aggressive on cutting sugar”

Chapter 9 Diversification.

Presentation transcript:

Marketing Management

Marketing Management Case Study (20 Marks) PepsiCo a world leader in convenient snacks, foods, and beverages is a $35 billion company. Some of the popular brands like PepsiCola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker Oats are owned by the company. The company saw a change of preference in it’s consumers in the 1990’s apart from this the beverage industry also observed a rise in functional drinks in the mid 2000s. The case focuses on the Pepsi’s strategy to address this change in the consumer behavior

Answer the following question. Q1. Describe the Impact of changing consumer behavior on the food and beverage Industry. Q2. Discuss the possible solutions to address the.change in consumer preferences.