Anne Holland President MarketingSherpa Monday, May 7, 2007

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Presentation transcript:

Anne Holland President MarketingSherpa Monday, May 7, 2007 MarketingSherpa Membership: 8 Tough Lessons Learned From Our Test Launch Anne Holland President MarketingSherpa Monday, May 7, 2007

Membership launched 2/22/07 Screenshot memberhome © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

#1. Pre-launch Survey Fall 2006: Web 2.0 Was NOT Hot Survey of our Paid Customer base-pre-launch © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

Post-launch survey to trial members Feb-April 2007: Web 2 Post-launch survey to trial members Feb-April 2007: Web 2.0 Still NOT Hot Survey upon new trial sign-up © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

#2. Don’t Sell the Database, Sell the Convenience Version 1 Version 2 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

Typical Response to Version 2: “You rule! NOW I know I am getting my money’s worth !!” Raquel Hirsch, HIRSCH STRATEGIES INC. © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

#3. Google Knows Best… © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

© 2007 MarketingSherpa, Inc. This presentation is not for distribution © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

BETA! © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

#4. Sign up patterns © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

Actual growth- © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

#5. Working the Welcome © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

Welcome Series Open Rates Replies to Packet “Great Packet, how’s it working” Direct Competitor © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

#6. If the site is complex, make the newsletter simple © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

Newsletter Open Rates © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

#7. Send Receipt Before You Charge 9am Send 4pm Charge 7 hours until end of business day to charge cards avoid chargeback © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

#8. Online vs Print Old Model Goal: 365 days-300 subs @ $397ea. Aggressive Direct Mail Breakeven: Usually in a year © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

New Model Goal: 30 days-300 subs @ $397ea. Passive Web promotion Break-even: Less than 6 months © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

Thank You to… © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

Thank You Anne Holland, President MarketingSherpa Inc. (877) 895-1717 aholland@marketingsherpa.com © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.