HOW TO ENGAGE CORPORATIONS IN SCOUTING TODAY John F. Stewart BSA Corporate Engagement and Sustainability Director

CORPORATE ENGAGEMENT NATIONAL COUNCIL SPONSORSHIP HISTORY Policy Change re Endorsement 2010 Centennial: 3 Gifts RAISING CAPITAL Financial Intellectual Relational DEVELOPMENT VS. ENGAGEMENT

WHAT ARE THE CORPORATE “BUCKETS” FOUNDATION CSR DD MARKETING

FOUNDATION Alignment with Foundation Goals Integrated Corporate Focus or Silo? Relationship Development FOUNDATION FOUNDATION

CORPORATE SOCIAL RESPONSIBILITY C-Level Reporting Structure Corporate Citizenship Corporate Giving Employee Giving Volunteer Support CSR

DIRECT / DEPARTMENT DONATIONS Passionate Volunteers GIK Opportunities Cost Reduction / Sourcing DD DD

MARKETING Advertising Experiential Brand Sampling and Trial Use Sales / Revenue Opportunities MARKETING

SCOUTING WORKS MEDIA EVENTS PROGRAMS LICENSING PROPERTIES SALES Print Social Digital Video / Film PROGRAMS PROPERTIES 4 National High-Adventure Bases 900+ Local Council Camps EVENTS Jamboree NAM, Top Hands, Program Conferences Marketing-Driven Events LICENSING SALES Retail Purchasing Fundraising

APPROACH DIFFERENCES Research is Different Situational Knowledge Marketing Herd Thinking Exclusivity / Advantage Recognition SIMILARITIES Corporate Needs Corporate Timing Corporate Returns