Australia & New Zealand Sales & Marketing in 2018 Australia & New Zealand
And so it started!
That Feeling!
The journey so far Thirst for leadership Drive for change We hit some stumbling blocks And the learning curve has been steep! But THE FUTURE is Bright Clarity in roles Open to listening and in this together with YOU!
What we heard Social Marketers need PRODUCT TOOLS! Series of Short Videos, Clips, Ingredient Stories You want Product Training & Tools Who is Modere? Quick stories on who Modere is, what Live Clean is and what makes us stand out from the rest Better Modere Merchandise Improved IT Platforms & User Experience: Modere.com.au & Shifting Retail Social Marketer Success Program & Support
What we have done Restructured our Sales and Marketing Team around what the brand, the company and most importantly, what YOU need from us! Created a Brand Avatar to ensure all brand activity is on target and tailored for our core demographic Strategic in our Thinking: Plan, Act, Execute, Analyse Identified the gaps and our deficiencies: Now to improve
Australia & New Zealand 2018 Marketing Australia & New Zealand
So what’s coming for Modere in 2018?
So what’s coming for Modere in 2018? VIDEO CONTENT IS KING 2-3 minute and 6 minute corporate videos Who is Modere? Why choose Modere? What is Live Clean? Short Product videos for each product Short 15, 30 and 60 second condensed versions will then be cut Creative Content Production Overhaul!
More, More, More please MERCHANDISE MARKETING COLLATERAL A complete overhaul of the merchandise New ideas Collaborations with designers Limited Edition Back by popular demand MARKETING COLLATERAL A review of all Marketing Collateral What is our story? What do SM’s need? Revamp the product catalogue
More Please…. INNOVATION BioCell National Launch June 2018 The highly anticipated launch is nearly here TONIGHT!!!!! An evening of education and experiential learning Pure in June + PET, Life & Skin in July OTHER NEW PRODUCTS COMING HOUSEHOLD LIMITED EDITIONS TOO!!!!
What else? SOCIAL MARKETER SUCCESS A dedicated team focussed purely on YOU! A voice representing you at corporate Videos created to introduce the business opportunity of Modere and the lifestyle it offers Leadership Masterclass style training program Incentives and Rewards AND THE TRIP OF A LIFETIME…….
And We Got More! EVENTS National Biocell Tour Modere Lives Oz. Corporate Tour SRC Socials
One click away ONLINE USER EXPERIENCE New Shifting Retail Platform – Dynamic, easier to use, faster Customer Automation Emails based on analysis Targeted email campaigns based on what they buy and what they are interested in an Optimised Email Blasts Weekly Social Marketer News Weekly Customer News Targeted purchase campaign
One click away
Personalised Email Loop JOINED ‘Welcome’ eDM Wait 20 days ‘How Much Are You Loving Modere’ eDM #livecleantribe Placed an order? YES Purchased M3? Move to ‘M3 Purchase’ Campaign Wait 10 days Wait 28 days NO Purchased Colour? Move to ‘Colour Purchase’ Campaign Purchased Live Clean? Colour? Prompt to Reorder Move to ‘No Activity’ Campaign Purchased Live Clean? Move to ‘Live Clean Purchase’ Campaign
Be delighted every step of the way
And Lastly… CUSTOMER MARKETING
And Lastly… CUSTOMER MARKETING
A Partnership to success