Chapter 14 Content Inc
Subscribers Focus on giving away content so you can monetize later
Subscriber Importance (based on control) Email Print LinkedIn Twitter iTunes Medium / Tumblr / Instagram / Pinterest YouTube Facebook
What is your email offering?
Marketing Automation https://mailchimp.com/features/automation/
Tips for getting subscribers Product demo Pop up (pippity) Ask for email only Leverage SlideShare Pro, where you can upload a power point and you collect names when people download them.
Chapter 15 - Searchability SEO – Search Engine Optimization Keywords Internal / External Ungated Content
Tools Google Webmaster Tools Google Analytics Moz PageRank Checker http://checkpagerank.net/index.php
Group Assignment 2 (100 pts) Due 9/29