Erika Souder, Peter Bae, Gurjeet Singh Indiana University Erika Souder, Peter Bae, Gurjeet Singh September 16, 2018

Braun Consulting: Who We Are A leading provider of strategy and information technology consulting services Pioneering the convergence of customer strategy, technology and the Internet Aimed at industries where strategic uses of customer knowledge distinguishes market leaders Objective, fact-based and analytically driven Focused on creating the organizational change necessary to deliver results Over 500 employees in 11 offices across the country. Since 1993 we have maintained an industry-low voluntary turnover rate of less than 10% per year.

Braun Competitive Positioning Pioneering a New Breed of Consulting to Meet Changing Customer Needs Business Strategists Braun Strategy Capabilities Internet Pure Plays Big 5 Consultants Customer Companies Systems Integrators Technology Capabilities

The Braun Advantage Integrated Capabilities Lead to Breakthrough Results Proven methodologies support a disciplined approach Integrated services provide speed

Braun Capabilities and Services Customer Valuation Analysis Customer Segmentation Marketing Effectiveness Product Launch Strategy New Market Entry Strategy Sales Force Optimization ERP eProcurement Supply Chain Management & Integration Call Center Sales Force Automation Customer Service Strategy Back Office Front Office eCommerce eCRM Portals Content Mgmt B2B Integration User Experience Branding Data Warehousing Campaign Management Marketing Automation DB Marketing OLAP Knowledge Management Internet Integration Business Intelligence

I made edits to this slide. David Reinke: I made edits to this slide. eSolutions eSolutions eTechnology User Experience Enterprise Applications Personalization & Portals eCommerce Content Management Web Analytics Usability Analysis Information Architecture Visual Design Content Design ERP Systems eProcurement Supply Chain Management B2B Integration

Business Intelligence Customer Solutions Customer Solutions Business Intelligence Front Office CRM Data integration/ warehousing Enterprise reporting OLAP Statistics/analytics Analytical applications Database marketing/ campaign management Field service/SFA Call centers Customer service Logistics

10 Offices Supporting Clients Worldwide Boston Minneapolis Detroit New York Chicago Cleveland Denver Reston St. Louis Indianapolis Dallas

Our Clients F I N A N C I A L S E R V I C E S H E A L T H C A R E & P H A R M A C E U T I C A L S M E D I A & T E L E C O M M U N I C A T I O N S C O N S U M E R P R O D U C T S Case studies were examples of key client partnerships Developed similar depth relationships with other blue chip clients in 5 key industry sectors (IDC 65% of growth…) Huge asset as 70% of business is repeat or follow-on from existing relationships (stability for growth and profitability) Avg. rel rose to $2.2 MM in ‘Q’1 (one example of scale relationship….) M A N U F A C T U R I N G

Schwab: Investing in Customer Intelligence Strategy Front Office Integration Business Intelligence/ Data Warehousing Capture value from Internet investments Develop customer intelligence framework Target direct marketing to individual customer preferences Build Customer Loyalty Enhance revenues and profits Client name: Charles Schwab Capital Markets & Trading Phase of project: Business Intelligence Blueprint, Design and Development Challenge: Measure and improve the quality of customer service received by the customers of one of the world's largest financial services firms. Our Solution: Braun worked with the Capital Markets & Trading division of Charles Schwab & Co. in San Francisco to build a data mart and business intelligence reporting system that integrates data from a variety of sources, both internal and external, to enable securities traders to measure and improve the "execution quality" of securities trades performed by Schwab on behalf of its customers. The new system allows trading management to assess both the speed with which trades are executed and the degree to which Schwab is obtaining the best prices in the marketplace for its clients. Schwab is now able to analyze the execution quality of millions of daily trades by Exchange, Trader, Security, Order Origination Channel and numerous other business perspectives, which allows them to more effectively route trades to the most efficient markets and thereby improve customer service. Results: Braun laid out a multi-product architecture marrying best-of-breed business intelligence tools with state-of-the-art database design.This blueprint was executed in phases over a four month period to satisfy the reporting needs of Schwab's CM&T business unit. This project has made the managers in CM&T self-sufficient for their analytical reporting needs. This project is serving as a prototype for the future architecture of Schwab's entire corporate data warehouse.

BioPharma: Driving Rx Product Growth Strategy Business Intelligence/ Data Warehousing Internet Franchise drug being challenged by new entrants and scheduled to come off patent. Consumer and doctor awareness central to success Two personalized, community building web portals envisioned Branded site for drug Unbranded site around treating the disease User group identification and requirements Content selection and repurposing Leverage customer profile database to bootstrap personalization process Implemented content management, personalization, web portal & tools, branding, hosting partner identification and Internet marketing Client name: Biogen (BioPharma Company) Phase of project: Full Solution – strategy through implementation Challenge: The first column of bullets on the slide summarize this. Biogen’s flagship drug, Avonex, treats MS. It is a hyper-competitive market for MS treatments. Biogen (Avonex) is the leader. The competitors had created a stronger web presence and Biogen was starting to see market erosion. Biogen also needed to connect to the entire community of people affected by MS: patients, doctors, caregivers, etc. They needed to build and maintain long-term relationships with these people in order to ensure that their product was used. (There is no cure for MS. But, Avonex can help prolong quality of life. It is a drug that someone with MS should take for his or her entire life. There is a high degree of people who go off therapy. There is low treatment usage: 400,000 people with MS in US, only 140,000 are on a form of treatment!) Our Solution: Help them envision and implement 2 web sites: Avonex.com and MSActiveSource.com to build a community around MS and their treatment for MS. MSActiveSource is unbranded, definitive source of MS info. Avonex is branded, superset of content and functionality as MSAS but also has community and tools for people on the Avonex therapy. We helped them define their user segments, devise content strategies based on those segments’ needs, devise tools to help build community and enable greater disease management capabilities for MS sufferers. We built both portals using a personalized portal framework and shared content management repository. What was provided is a reference architecture for portal development. When their next drug comes out, they will be able to reuse much of the technology that was built to support Avonex. Huge long-term IT cost savings. Results: All site metrics (registered users, site visits, length of sessions) beat industry norms and are above initial expectations. Most recent quarterly sales were record sales. Biogen has strengthened its brand and community as a result of the web site.

The Technology Associate Consultant What We Look For Competency in one or more of the following: Java, Visual Basic, HTML, SQL and XML Competency in relational database methodology and technology Exceptional communication skills Hunger for knowledge, self-motivation, ability to conduct own research and experiments Technical or business internship experience required GPA of 3.0 or above is preferred.

The Technology Associate Consultant Role Responsibilities Technology Associate Consultants have an opportunity to be active participants in project work from the beginning of their careers. The project work includes: data warehousing and reporting, front office package implementation, and web development. Assisting in interviewing end users Defining system requirements Developing systems, writing and testing programs, identifying and resolving problems and preparing systems for implementation. Assisting team members in the implementation and deployment of packaged business process applications. Creating basic functional, technical and/or end user documentation Participating in firm-building activities

The Technology Associate Consultant Role What We Offer You Work Support Culture Fortune 1000 clients Challenging problems related to growth Range of industries and clients Intensive up-front training program Technical training Teamwork and leadership Presentation skills Training throughout career Mentoring/coaching program Not limited by a pre-defined job description Driven by initiative and ability Close relationships with managers and partners Participate in building the firm Ownership in firm through Employee Stock Purchase Program

The Technology Associate Consultant Role Training and Development 1st Month 1st & 2nd Year And Beyond Week 1: Company overview State of the industry Week 2 & 3: Acquire fundamental technology skills Team project — full project lifecycle simulation Week 4: Focus on tools to solve business problems Company-sponsored social gatherings throughout orientation Enhance the Core Consulting Skills Advanced Training and Development Technical skills Problem solving and analytical skills Develop leadership skills (technical and management) Communication and career development skills Direct business process Application systems Practice development skills Industry experience Technical segments Client management skills Facilitation skills Presentation crafting Presentation delivery BCU Web-based training Technical courses Professional skills courses Enhance soft skills

Indiana University 2001–2002 Schedule September 27, 2001: P.O.O.P.s On-Campus Interviews: February 4, 2001 Questions? Contact Erika Souder at esouder@braunconsult.com

How Can I Apply? www.braunconsult.com/careers If you are excited about the prospect of joining the Braun Consulting team, please visit our website at: www.braunconsult.com/careers Here you can learn more about us, view our campus schedule and apply online.