Sports Analytics in Television Journalism

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Presentation transcript:

Sports Analytics in Television Journalism By: Edward Egros

My Background Weekend Sports Anchor at Fox 4 in Dallas Part of an 11-year career in TV Bachelor’s degrees in journalism and economics (emphasis in econometrics) Master’s degree in predictive analytics Webmaster of insidesportsanalytics.com Potpourri of research projects

Challenges Using Analytics on TV Some viewers dislike stats Some concepts are too complex Tight time limits for TV

Some Viewers Dislike Stats Use qualitative words instead of quantitative ones Explain advanced stats as you go (and sometimes briefly why you used them)

Some Concepts Are Too Complex While using more robust tools, be willing to sacrifice some explanatory (and predictive) power for ease of interpretation This approach can also convince managers of the usefulness of analytics

Tight Time Limits for TV Use TV as an opportunity to promote content in other places (e.g. social media, blogs, podcasts, etc.) and vice versa The depth available with each medium can be visualized using a pyramid

WEBSITE (INCLUDES BLOGS AND PODCASTS) DEPTH TV SOCIAL MEDIA WEBSITE (INCLUDES BLOGS AND PODCASTS)

WEBSITE (INCLUDES BLOGS AND PODCASTS) TV SOCIAL MEDIA WEBSITE (INCLUDES BLOGS AND PODCASTS)

WEBSITE (INCLUDES BLOGS AND PODCASTS) TV SOCIAL MEDIA WEBSITE (INCLUDES BLOGS AND PODCASTS)

Get Connected Twitter: @EdwardEgrosFox4 Facebook: EdwardEgrosFox4 Instagram: EdwardEgrosFox4 On the Web: InsideSportsAnalytics.com

Questions?