Scoreboard Measures As of March 2018

Our Strategy

Engagement Survey Results coming Soon!

As part of our Top Employer Strategy, we participated in 2 outside surveys to continue our efforts at becoming and remaining a Top Employer to work for.

Results Virginia Lottery Scores 88% -Engagement 90% - “Greatness” How scores are gauged 70% - Strong Level of Engagement 80% - Considered “Greatness” Virginia Lottery Scores 88% -Engagement 90% - “Greatness”

Org Health measured how employees feel about: Alignment Connection Effectiveness Manager The Basics measured how employees feel about: Expectations Formal Training Pay Work/life flexibility Benefits Engagement measured how employees feel about: Referral Loyalty Motivation Results: 8% Higher than all State Govt. Avg 8% Higher than in 2015 Results: 7% Higher than all State Govt. Avg 12% Higher than in 2015 Results: 14% higher than all State Govt. Avg 9% Higher than in 2015

Custom Statements measured how employees feel about: Understanding and Connection of Strategy Understanding and Connection of Brand Technology

Benchmark Study Highlights Methodology changed. Phone survey prior to 2014. Started conducting survey online in 2014.

Benchmark Study Highlights Significant increase in “Don’t know responses in 2013. (42% said they didn’t know) Other Responses for 2017 4% Roads 11% General Funds 4% Other 21% Don’t know

Compliance Results Compliance Results, Measure ] Responsible Gaming Milestones Semi-Annual Measure- Employees Acknowledge Responsible Gaming Guidelines-Complete Attended NCPG conference- Complete Responsible Gaming logo on in-store signage- Complete Responsible Gaming logo in each Retailer Playbook-Complete

Compliance Results Compliance Results, Measure 2 & 3 2. Semi-Annual Measure Tracking of Gaming Incidents 5 Incidents since July 1, 2017. None of the incidents have negatively affected the Integrity of our Games 4 have been resolved. 1 still being resolved. 3. Annual Measure Gaming System Audits (IGT & NPI)

Customer Adoption Rate Attitudes & Behaviors

Customer Adoption Rate Subscription Service

Customer Adoption Rate Website Engagement 31% of respondents said that they visit the lottery website at least once a month, almost the same as last quarter.

Customer Adoption Rate Game Machine 38% of Virginians use our Game Machines, up 3% from last quarter, while awareness remained the same. Being unfamiliar with the machines continues to be the top reason for not using them.

Customer Adoption Rate Media Contact Audit Results coming soon!

Digital Engagement Score *Web *New Website re-design coming later in 2018 Combine into one graph Around 32,000 Website visits per day!

Digital Engagement Score Extra Chances Program *Extra Chances program changes in November 2017. Decrease in entries and new registrants over last few months is because there have not been as many Extra Chance tickets in market * We’ve added over 105,000 New Game Room Registrants since July 1 2017. Over 6.6 Million Entries have been made since July 1, 2017

Digital Engagement Score Subscriptions *Big spike in August was result of $700 Million Powerball jackpot* Added 22,000 new subscribers since July 1, 2017. Over $6.4 Million in Purchases made since July 1, 2017.

Total organic impressions to date: 3,264,950 Social Media Update Total organic impressions to date: 3,264,950 Sustained, ongoing follower growth across platforms, but a lag in Facebook due to account deactivations from recent media coverage. Total followers: 115,342 Total followers: 8,602 Total followers: 890 Total followers: 1,661

Retailer Satisfaction Survey Results coming soon!

Goal for FY18