Ontology Summit 2016 – Track B 12 April 2017 "Leveraging FIBO with Semantic Analysis to Perform On-Boarding, KYC and CDD" Bryan Bell & Elisa Kendall

Cognitive Computing brings FIBO alive Bryan Bell Expert System bbell@expertsystem.com Cognitive Computing brings FIBO alive When properly evaluated language has always provided strategic and competitive advantage: Based on the latest innovations in formal semantics and machine learning, We can impose the formal structure of FIBO on unstructured information buried deep within disparate data warehouses, operational stores, Natural language communications from news and articles, research reports, customer interactions, emails, and product descriptions to create new value. Elisa Kendall Thematix ekendall@thematix.com This session will explain the concepts behind: Linguistic analysis Word disambiguation and semantic reasoning How machines are able to read and understand content like people do. We will demonstrate: An automated metadata tagging API A semantic network and A Financial Services Portal that automatically organizes hundreds of disparate data sources and millions of unstructured documents to leverage FIBO and other corporate taxonomies. Using dynamically generated metadata to leverage FIBO and provide a repeatable process when: On-boarding new customers, Establishing a dependable KYC process Completing on-going customer due diligence (CDD)

Intelligent API Agenda www.intelligenceapi.com Behind the scenes: A knowledge tool that understands the meaning of words in context. Financial Services Portal What is semantics? Why a business should care about deploying a semantic based knowlege ecosystem. On boarding new customers Dependable KYC process On-going CDD program Demonstrate real time content analysis using live news via RSS feed. Al Jazeera & BBC-UK The Disambiguator

The objective is to build Cognitive Computing The objective is to build a computing system that is able to comprehend information in a way that mimics how a human brain is able to comprehend information. My jaguar eats meat. jaguar

At the heart of solving a problem is the ability for our brain to correctly understand the information being analyzed. Our brains ability to disambiguate (understand word meaning) is critical to the decision making process. Pharmacology Astrology Financial Services Chemistry By combining linguistics and semantics, a machine can understand word meaning. Cognitive Computing with FIBO for the enterprise. horseshoes

Morphological Analysis Semantic Analysis (disambiguation) 4 Requirements Definition Example Morphological Analysis understand word forms dog, dog-catcher, and doggy-bag are closely related Grammatical Analysis understand the parts of speech "There are 40 rows in the table." uses rows as a noun, vs. "She rows 5 times a week." uses rows as a verb Logical Analysis understand how words relate to other words “Davey Jones, represented by attorney Daniel Stanley, is married to Rebecca Carter." Rebecca is married to Davey not Daniel. Semantic Analysis (disambiguation) understand words in context "I shared chicken broth for the soup stock." (context of food) “I have 10,000 apples in stock.“ (context of commerce) “I bought 10,000 shares of stock in Apple Computer.” (context of finance) As people, we have learned over time to combine linguistics with semantics to establish word context.

Real time content analysis. www.intelligenceapi.com

Behind the scenes: A semantic infrastructure. The Disambiguator Behind the scenes: A semantic infrastructure. "I shared chicken broth for the soup stock." (context of food) “I have 10,000 apples in stock.“ (context of commerce) “I bought 10,000 shares of stock in Apple Computer.” (context of finance)

Targeted entity extraction Recommendation engines Expert finder tools Understanding words in a contextually correct way. FIBO Search Categorization Content clustering Targeted entity extraction Recommendation engines Expert finder tools Web site ad placement Self-help solutions Social media analysis

Real time content analysis. Live demonstration

Financial Services Portal Financial Intelligence Portal Cogito Intelligence for Finance

These technologies has come further than some may realize. GOVERNMENT FEDERAL AGENCIES PHARMA FINANCE MEDIA & PUBLISHING ENERGY TELCO & OTHERS MANUFACTURING Here, you can see all of the customers that are using Cogito. We are particularly strong in Banking & Insurance, Publishing, Government, and Energy. And we have Fortune 500 customers in other sectors such as BioPharma, Telecommunication and Manufacturing. If you are in one of these sectors, you may recognize one of your competitors in this slide. It is also worth mentioning that many of these customers have selected us for more than one project/solution. Some examples are Banca Intesa (enterprise and consumer search, customer care, market research analytics, etc.), ENI (marketing intelligence, corporate security), Zurich (claims processing automation, compliance, underwriting automation).

Bryan Bell Executive Vice President, Market Development bbell@expertsystem.com Twitter: @bellbryan Elisa Kendall Partner ekendall@thematix.com Twitter: @ThematixPartner