Sawaya Segalas & Co., LLC Preliminary Introductory Materials February 2011 Sawaya Segalas & Co., LLC Preliminary Introductory Materials IRI Analysis (Data Ending Apr 17, 2016: TOTAL US FOOD)
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016
Bottled Water Category Retail Unit Sales (MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Unit Sales (MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) 6.0% Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 52 Week Premium Bottled Cat % Unit Growth 33.0% 21.2% 9.7% 9.4% 16.4% 5.5% 4.5% 0.6% 6.1% (23.2%) Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 12 Week Premium Bottled Cat % Unit Growth 22.4% 24.1% 14.9% 6.2% 5.3% 6.0% 1.5% (3.4%) 7.5% (37.1%) Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016 *Units = Actual packages scanned
Voss Dollar Sales ($MM) Trends Strictly Confidential Voss Dollar Sales ($MM) Trends Dollar Sales – Moving Annual Total by Month NOTE:we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US FOOD, Data Ending Apr 17, 2016
Voss Unit Sales (MM) Trends Strictly Confidential Voss Unit Sales (MM) Trends Unit Sales - Moving Annual Total by Month NOTE: we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US FOOD, Data Ending Apr 17, 2016 *Units = Actual packages scanned
Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD) Strictly Confidential Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD) Latest 12 Weeks Latest 52 Weeks Dollar Sales Dollar Sales % Chg YA Values are in Millions Source: IRI Infoscan, Data Ending Apr 17, 2016
Voss ACV Weighted Distribution by Region (L-4, FOOD) Strictly Confidential Voss ACV Weighted Distribution by Region (L-4, FOOD) Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016
Voss PDI & Dollar Share by Region (L-4, FOOD) Strictly Confidential Voss PDI & Dollar Share by Region (L-4, FOOD) West Plains Great Lakes Northeast TTL Premium: 160.9 Unsweetened Sparkling: 96.0 TTL Voss: 186.0 Voss Share of Premium: 3.3% TTL Premium: 74.0 Unsweetened Sparkling: 101.6 TTL Voss: 61.3 Voss Share of Premium: 2.5% TTL Premium: 88.9 Unsweetened Sparkling: 67.8 TTL Voss: 77.1 Voss Share of Premium: 2.4% TTL Premium: 99.8 Unsweetened Sparkling: 107.0 TTL Voss: 87.0 Voss Share of Premium: 2.2% California South Central Southeast Mid South TTL Premium: 63.6 Unsweetened Sparkling: 61.0 TTL Voss: 97.3 Voss Share of Premium: 4.0% TTL Premium: 39.8 Unsweetened Sparkling: 112.2 TTL Voss: 35.0 Voss Share of Premium: 2.4% TTL Premium: 126.3 Unsweetened Sparkling: 148.5 TTL Voss: 99.1 Voss Share of Premium: 2.2% TTL Premium: 124.9 Unsweetened Sparkling: 103.3 TTL Voss: 146.9 Voss Share of Premium: 3.4% Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share) PDI = (Volume Sales in a Geography / Population of the Geography) (Volume Sales in Total US / Total US Population) Source: IRI Infoscan, Data Ending Apr 17, 2016 Copyright © Information Resources, Inc., 2006. Confidential and proprietary
Premium Water v. Voss: Base Sales Diagnostics (L-52, FOOD) Total PREMIUM Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 4 Weeks: $546.2M 12.8% +$61.9M 14.2% +$60.0M 30.9 $483.3M +3.0 +$0.01 $1.05 99.8 (-0.0) Total VOSS Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 4 Weeks: $13.6M 36.6% +$3.6M 36.0% +$3.2M 2.1 $12.0M +0.1 (-$0.01) $1.66 55.7 +10.1 99.9 (-0.0) 61.3 +13.0 99.9 +0.0 61.6 +12.6 11 Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD) Strictly Confidential Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD) Total PREMIUM Dollar Sales Total VOSS Dollar Sales $546.2M 12.8% +$61.9M $13.6M 36.6% +$3.6M Incr $ Sales Incr $ Sales $62.9M 3.0% +$1.8M $1.6M 41.3% +$0.5M Weeks of Support Lifts Weeks of Support Lifts 48 +0.7 57.9 (-7.2) 11 +3.2 70.8 (-15.8) Promo Price Per Vol %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only Promo Price Per Vol $0.99 +$0.01 $1.60 +$0.01 115.7 (-22.9) 74.3 (-7.5) 59.8 (-32.3) 34.8 (-6.6) 309.5 +33.3 129.5 (-1.5) (-11.6) 57.6 72.4 (-4.0) 12 Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016
Voss Dollar Sales per Point of Distribution (L-12, FOOD) Strictly Confidential Voss Dollar Sales per Point of Distribution (L-12, FOOD) Dollar Sales per Point of Distribution* = Plastic/PET SKU = Glass SKU * Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs Dollar values in thousands Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
Voss Average Price per Unit (FOOD) Strictly Confidential Voss Average Price per Unit (FOOD) = Plastic/PET SKU Still Water SKUs Sparkling Water SKUs = Glass SKU L-52 L-24 L-12 L-4 Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point Strictly Confidential Voss Commands a Highly Attractive Ultra-Premium Retail Price Point L-52 Total U.S. Water Average Price per Volume (500ml) (1) = Voss Premium Index 270 205 178 157 150 159 154 149 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
Premium Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-52, FOOD) % CHG YA Premium Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol $0.02 -$0.01 $0.01 -$0.11 $0.03 $0.00 Promo Price/Vol -$0.00 -$0.16 -$0.02 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
Premium Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-12, FOOD) % CHG YA Premium Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol $0.01 $0.02 -$0.00 -$0.01 -$0.10 $0.03 Promo Price/Vol $0.05 -$0.02 -$0.23 $0.07 (1) One unit of volume represents 16.907 Oz. 17 Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
Volume by Price Threshold: Premium Brands (L-52, FOOD) Strictly Confidential Volume by Price Threshold: Premium Brands (L-52, FOOD) $1.17/500ml or $8.85/128oz *Mean price point among all Premium Brands listed Values are in Millions, Volume Equivalency = 500ml Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016
APPENDIX: DATA DETAIL
Voss Retail Dollar Sales by SKU (FOOD) Strictly Confidential Voss Retail Dollar Sales by SKU (FOOD) Dollar Sales of Voss by SKU (% Growth vs. YAG Period) DOLLAR Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 $119,713 115.9% $24,699 -22.1% $15,515 -31.4% $5,925 -57.2% 500ml 8243040010 $3,392,264 27.5% $1,566,363 27.8% $882,397 23.8% $292,987 17.6% 850ml 8243040011 $3,203,580 27.7% $1,468,558 20.9% $799,223 11.7% $271,668 9.7% 12 8243020031 $128 0.0% $19 $0 24 8243020010 $5,715 163.1% $3,152 49.7% $1,643 -4.8% $370 -62.4% 6 8243020025 $1,700,251 121.5% $982,588 174.5% $547,523 175.1% $186,879 164.6% Still - Glass VOSS STILL - Glass 375ml 8243061173 $382,023 13.0% $133,808 -2.3% $68,051 -7.3% $20,326 -19.0% 4 8243020028 $469,210 6.3% $225,863 7.8% $125,262 $45,446 22.4% 8243018253 800ml 8243061174 $2,925,108 44.7% $1,411,951 48.9% $756,756 40.3% $257,364 30.6% 2 8243050018 $41,708 -33.4% $10,055 -80.3% $3,313 -86.5% $780 -89.2% 8243061130 -100.0% Voss Still Total $12,239,700 38.2% $5,827,057 39.5% $3,199,702 33.0% $1,081,745 27.4% Sparkling VOSS SPARKLING - Glass 8243061175 $284,852 38.7% $127,963 35.3% $70,395 34.9% $22,635 17.4% 8243050005 $242,417 6.6% $118,592 10.9% $71,736 28.4% $24,976 43.4% 8243061176 $802,641 31.2% $387,322 31.9% $218,100 34.3% $77,845 40.7% 8243050019 $25,162 -50.6% $8,092 -80.4% $2,295 -86.8% $554 -87.5% Voss Sparkling Total $1,355,072 23.7% $641,969 19.6% $362,526 25.8% $126,011 Total Voss $13,594,772 36.6% $6,469,026 37.2% $3,562,228 32.3% $1,207,755 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
Voss Retail Volume Sales by SKU (FOOD) Strictly Confidential Voss Retail Volume Sales by SKU (FOOD) Volume Sales of Voss by SKU (% Growth vs. YAG Period) VOLUME Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 69738 122.0% 12318 -31.3% 7790 -40.6% 2953 -65.1% 500ml 8243040010 2415983 27.9% 1094814 24.7% 615864 20.5% 200822 13.3% 850ml 8243040011 2243748 26.3% 1019591 18.5% 545803 8.5% 185696 9.1% 12 8243020031 56 0.0% 9 24 8243020010 4501 84.4% 2500 46.3% 1413 12.8% 253 -62.4% 6 8243020025 1164313 134.2% 679391 199.4% 384683 207.4% 133995 203.0% Still - Glass VOSS STILL - Glass 375ml 8243061173 147450 13.7% 51206 0.2% 25154 -8.6% 7550 -22.0% 4 8243020028 215903 4.2% 104007 7.9% 58899 8.6% 21386 18.4% 8243018253 800ml 8243061174 1653502 43.8% 808241 44.9% 414970 32.8% 145463 22.7% 2 8243050018 28645 -31.4% 6105 -82.7% 1835 -89.8% 443 -91.4% 8243061130 -100.0% Voss Still Total 7943840 38.7% 3778182 38.6% 2056420 31.3% 698563 26.5% Sparkling VOSS SPARKLING - Glass 8243061175 108050 33.4% 49105 32.2% 26795 29.9% 8595 16.3% 8243050005 118408 3.1% 58515 6.7% 34605 24.2% 11719 8243061176 431088 33.8% 209678 34.6% 117895 41677 40.5% 8243050019 14908 -54.6% 4868 -82.2% 1283 -88.2% 301 Voss Sparkling Total 672453 22.0% 322166 17.0% 180578 22.8% 62292 28.7% Total Voss 8616293 37.2% 4100349 36.7% 2236997 30.6% 760855 26.7% 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine One unit of volume represents 16.907l. oz. Values are in Millions, Volume Equivalency = 500ml Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016
Voss Glass SKUs v. Competitor SKUs (L-12, FOOD) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-12, FOOD) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 6 8243020025 $0 $0.00 0.00 12 8243061130 375 ml 1 8243061173 $68,051 25,154 33,493 $2.71 $2.03 3.59 $18,938 4 8243020028 $125,262 58,899 19,601 $2.13 $6.39 4.91 $25,495 San Pellegrino 750 ml 0400356432 800 ml 2 8243050018 $3,313 1,835 574 $1.81 $5.77 0.29 $11,547 8243061174 $756,756 414,970 258,912 $1.82 $2.92 26.64 $28,402 Sparkling - Glass Perrier 200 ml 7478000001 $138,626 62,341 26,025 $2.22 $5.33 2.89 $47,886 *Can 250 ml 10 7478033356 $2,564,132 2,214,256 443,005 $1.16 $5.79 71.49 $35,866 7478037743 $2,851,580 2,479,900 496,153 $1.15 $5.75 73.12 $38,999 4150880007 $47,522 33,674 67,393 $1.41 $0.71 9.47 $5,017 4150880035 $2,193,955 1,310,456 436,993 $1.67 $5.02 57.67 $38,046 7478000020 $525,817 406,434 154,088 $1.29 $3.41 25.21 $20,859 7478000003 $95,838 60,556 91,832 $1.58 $1.04 12.09 $7,929 24 7478000410 $39 33 $1.17 $18.52 0.02 $1,629 7478000006 $1,485,356 1,129,371 428,169 $1.32 $3.47 51.23 $28,991 8243061175 $70,395 26,795 35,679 $2.63 $1.97 5.26 $13,373 8243050005 $71,736 34,605 11,516 $2.07 $6.23 3.91 $18,346 7478000007 $1,314,715 1,153,829 770,888 $1.14 $1.71 61.07 $21,526 7478000009 $1,439,489 1,268,851 847,736 $1.13 $1.70 59.55 $24,173 7478000024 $608,672 466,218 176,753 $1.31 $3.44 29.53 $20,609 7478000005 $2,224,038 1,973,513 1,318,530 $1.69 77.54 $28,684 4150880012 $5,232,619 4,634,791 3,096,564 82.57 $63,369 4150881183 $422,704 430,352 23,965 $0.98 $17.64 8.50 $49,714 15 4150863446 $183,352 232,457 10,356 $0.79 $17.70 1.88 $97,528 8243050019 $2,295 1,283 402 $1.79 $5.72 $7,844 8243061176 $218,100 117,895 73,558 $1.85 $2.96 16.54 $13,189 1000 ml 4150880000 $200,232 171,132 85,589 $2.34 6.27 $31,941 Volume Equivalency = 500ml Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016 *Units = Actual packages scanned
Voss Glass SKUs v. Competitor SKUs (L-52, FOOD) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-52, FOOD) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 6 8243020025 $0 $0.00 0.00 12 8243061130 375 ml 1 8243061173 $382,023 147,450 196,332 $2.59 $1.95 4.32 $88,436 4 8243020028 $469,210 215,903 71,851 $2.17 $6.53 6.43 $72,931 San Pellegrino 750 ml 0400356432 800 ml 2 8243050018 $41,708 28,645 8,968 $1.46 $4.65 1.38 $30,150 8243061174 $2,925,108 1,653,502 1,031,669 $1.77 $2.84 28.39 $103,019 Sparkling - Glass Perrier 200 ml 7478000001 $535,688 243,249 101,548 $2.20 $5.28 3.56 $150,447 *Can 250 ml 10 7478033356 $10,802,541 9,497,601 1,900,181 $1.14 $5.69 74.26 $145,466 7478037743 $11,606,021 10,252,876 2,051,289 $1.13 $5.66 75.18 $154,375 4150880007 $200,186 148,689 297,572 $1.35 $0.67 17.37 $11,528 4150880035 $9,817,955 5,897,543 1,966,631 $1.66 $4.99 61.02 $160,895 7478000020 $2,153,088 1,654,132 627,117 $1.30 $3.43 25.71 $83,748 7478000003 $415,566 271,384 411,550 $1.53 $1.01 16.91 $24,577 24 7478000410 $244 197 $1.23 $19.54 0.04 $6,670 7478000006 $6,793,535 5,192,004 1,968,400 $1.31 $3.45 60.68 $111,957 8243061175 $284,852 108,050 143,876 $2.64 $1.98 5.88 $48,460 8243050005 $242,417 118,408 39,405 $2.05 $6.15 4.75 $50,996 7478000007 $5,891,279 5,323,633 3,556,789 $1.11 62.17 $94,764 7478000009 $6,361,357 5,691,561 3,802,606 $1.12 $1.67 62.52 $101,750 7478000024 $2,534,918 1,943,377 736,776 $3.44 29.98 $84,548 7478000005 $10,437,557 9,702,593 6,482,428 $1.08 $1.61 78.74 $132,557 4150880012 $23,771,364 21,083,438 14,086,118 $1.69 84.02 $282,930 4150881183 $2,412,115 2,868,334 159,731 $0.84 $15.10 13.14 $183,576 15 4150863446 $928,965 1,176,410 52,411 $0.79 $17.72 4.11 $226,047 8243050019 $25,162 14,908 4,667 $5.39 1.41 $17,822 8243061176 $802,641 431,088 268,969 $1.86 $2.98 18.17 $44,174 1000 ml 4150880000 $864,028 741,480 370,841 $1.17 $2.33 7.60 $113,748 Volume Equivalency = 500ml Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016 *Units = Actual packages scanned
Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $962,588 717,097 180,416 $1.34 $5.34 20.29 $47,431 Fiji 1 3256500031 $30,544 18,529 28,067 $1.65 $1.09 2.89 $10,577 3256500062 $2,411,430 1,685,690 425,973 $1.43 $5.66 56.85 $42,419 Voss 8243040009 $15,515 7,790 11,813 $1.99 $1.31 0.89 $17,427 8243020025 $547,523 384,683 96,783 $1.42 16.70 $32,791 12 8243020031 $19 9 $2.09 $16.56 0.01 $1,383 500 ml 7929800008 $117,672 83,813 83,868 $1.40 31.00 $3,796 7929800019 $2,504,502 2,429,930 405,150 $1.03 $6.18 68.50 $36,562 24 3256500004 $2,126 2,131 89 $1.00 $23.94 0.06 $37,634 3256500001 $1,360,884 1,149,876 1,150,625 $1.18 51.68 $26,333 3256500011 $344,025 365,893 15,252 $0.94 $22.56 3.21 $107,127 3256500009 $6,723,542 6,254,385 1,042,813 $1.08 $6.45 88.16 $76,264 8243040010 $882,397 615,864 616,265 43.74 $20,171 8243020010 $1,643 1,413 59 $1.16 $27.88 $29,740 750 ml 7929840011 $234,318 248,013 165,701 $1.41 23.25 $10,076 850 ml 8243040011 $799,223 545,803 321,556 $1.46 $2.49 44.79 $17,844 1000 ml 7929800007 $1,572,162 1,832,405 916,452 $0.86 $1.72 75.28 $20,885 7929860007 $4,835,649 5,852,736 487,922 $0.83 $9.91 70.85 $68,250 7929810000 $1,120 1,580 66 $0.71 $17.01 0.35 $3,191 7929820000 $118,284 98,927 8,247 $1.20 $14.34 $337,426 3256500002 $3,404,434 3,412,750 1,706,839 86.71 $39,260 3256500010 $4,042,715 4,211,841 351,127 $0.96 $11.51 68.87 $58,701 1500 ml 7929800005 $1,532,554 2,040,289 680,367 $0.75 $2.25 44.84 $34,176 3256500003 $3,524,140 4,541,640 1,514,483 $0.78 $2.33 74.52 $47,291 Sparkling - Plastic Perrier 7478000070 $182,889 174,489 174,602 $1.05 21.05 $8,688 7478091136 $2,754,198 3,116,615 519,643 $0.88 $5.30 65.11 $42,297 0420000614 $0 $0.00 0.00 7478044629 $796 596 0.86 $926 7478000402 $240,190 269,083 11,216 $0.89 $21.41 5.95 $40,361 San Pellegrino 0071847455 4150880008 $157,807 105,508 105,576 $1.50 $1.49 15.82 $9,978 4150873445 $4,188,271 4,506,732 375,711 $0.93 $11.15 56.02 $74,761 4150873466 $789,310 969,628 40,417 $0.81 $19.53 10.78 $73,189 7478063991 $1,307,732 1,603,305 801,871 $0.82 $1.63 55.56 $23,536 0071064864 4150880218 $4,632,829 5,574,559 2,788,038 $1.66 72.44 $63,956 Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016 *Units = Actual packages scanned Volume Equivalency = 500ml
Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $3,109,883 2,212,377 556,617 $1.41 $5.59 24.44 $127,230 Fiji 1 3256500031 $167,681 106,804 161,781 $1.57 $1.04 5.77 $29,076 3256500062 $10,229,884 7,258,639 1,834,253 $5.58 64.60 $158,348 Voss 8243040009 $119,713 69,738 105,757 $1.72 $1.13 1.14 $104,715 8243020025 $1,700,251 1,164,313 292,932 $1.46 $5.80 17.51 $97,129 12 8243020031 $128 56 7 $2.26 $17.93 0.01 $9,743 500 ml 7929800008 $579,619 419,814 420,087 $1.38 39.48 $14,682 7929800019 $9,562,180 8,985,407 1,498,164 $1.06 $6.38 71.05 $134,576 24 3256500004 $11,404 12,651 527 $0.90 $21.63 0.13 $89,499 3256500001 $4,821,450 4,001,034 4,003,639 $1.21 $1.20 65.13 $74,032 3256500011 $1,055,224 1,070,843 44,636 $0.99 $23.64 4.47 $236,166 3256500009 $26,608,973 24,614,023 4,103,972 $1.08 $6.48 89.17 $298,416 8243040010 $3,392,264 2,415,983 2,417,556 $1.40 45.88 $73,932 8243020010 $5,715 4,501 188 $1.27 $30.46 0.18 $32,308 750 ml 7929840011 $1,293,364 1,505,299 1,005,710 $0.86 $1.29 24.88 $51,989 850 ml 8243040011 $3,203,580 2,243,748 1,321,889 $1.43 $2.42 46.61 $68,729 1000 ml 7929800007 $6,430,353 7,205,612 3,603,786 $0.89 $1.78 76.99 $83,518 7929860007 $19,994,823 25,009,232 2,084,933 $0.80 $9.59 72.69 $275,052 7929810000 $11,240 13,650 569 $0.82 $19.76 0.96 $11,764 7929820000 $346,729 275,205 22,943 $1.26 $15.11 0.46 $755,876 3256500002 $12,798,015 12,662,120 6,332,783 $1.01 $2.02 89.09 $143,656 3256500010 $15,461,708 16,166,328 1,347,731 $0.96 $11.47 71.31 $216,839 1500 ml 7929800005 $6,158,157 8,152,006 2,718,418 $0.76 $2.27 46.46 $132,538 3256500003 $12,412,228 15,694,849 5,233,701 $0.79 $2.37 75.40 $164,620 Sparkling - Plastic Perrier 7478000070 $880,550 827,729 828,268 25.29 $34,820 7478091136 $10,834,262 12,510,582 2,085,928 $0.87 $5.19 65.53 $165,334 0420000614 $0 $0.00 0.00 7478044629 $2,680 2,234 2,236 0.83 $3,223 7478000402 $1,145,328 1,310,912 54,643 $20.96 7.29 $157,037 San Pellegrino 0071847455 4150880008 $685,596 461,541 461,842 $1.49 $1.48 22.76 $30,128 4150873445 $17,928,508 19,012,096 1,584,973 $0.94 $11.31 58.42 $306,906 4150873466 $3,384,899 4,234,146 176,493 $19.18 11.96 $282,974 7478063991 $5,533,421 6,696,988 3,349,405 $0.83 $1.65 58.01 $95,395 0071064864 4150880218 $20,694,401 24,726,921 12,366,825 $0.84 $1.67 73.27 $282,454 Source: IRI Infoscan, Total US FOOD Data Ending Apr 17, 2016 *Units = Actual packages scanned Volume Equivalency = 500ml
Voss Competitor Summary (L-52, FOOD) Strictly Confidential Voss Competitor Summary (L-52, FOOD) Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water $126,577,760 16.1% $56,016,634 16.8% $30,900,963 15.7% $10,765,285 15.5% Perrier $95,092,694 14.7% $43,735,767 17.4% $22,418,153 13.8% $7,640,665 12.3% Fiji $85,478,517 12.8% $40,950,067 $22,878,879 14.2% $7,841,716 San Pellegrino $80,976,717 9.2% $37,681,079 6.5% $18,109,761 4.3% $6,106,682 (0.5%) Evian $48,182,945 21.6% $22,647,739 20.9% $12,086,405 24.7% $4,028,713 19.4% Essentia $13,967,756 66.6% $6,926,508 69.9% $3,877,695 74.1% $1,366,581 71.5% Voss $13,595,747 36.6% $6,469,429 37.2% $3,562,475 32.3% $1,207,814 27.8% Eternal $10,902,682 50.5% $5,285,140 54.3% $2,837,864 48.0% $1,036,471 43.4% Acqua Panna $4,201,331 3.5% $1,916,659 5.4% $964,151 1.7% $333,485 (2.3%) Aqua Hydrate $3,923,060 38.0% $1,825,020 35.9% $1,018,432 $348,186 33.6% Gerolsteiner $3,869,833 21.9% $1,820,155 20.4% $923,198 20.6% $307,854 14.4% Icelandic Glacial $2,267,406 3.6% $939,912 1.4% $518,618 4.0% $185,297 1.0% Resource $2,062,649 (26.1%) $720,259 (32.8%) $356,525 (38.4%) $113,347 (46.4%) Metromint $2,054,567 (18.8%) $828,482 (7.1%) $448,284 (5.2%) $146,133 (8.4%) Volvic $1,975,622 (2.1%) $901,335 0.2% $471,499 0.1% $155,419 (5.0%) Penta $1,516,867 12.2% $704,527 13.4% $377,235 13.6% $130,123 11.5% Mountain Valley Spring Water $888,243 36.4% $443,900 64.1% $240,838 68.3% $87,378 71.4% Saratoga $688,078 (7.3%) $296,946 (7.4%) $147,734 $51,046 (3.7%) Jana $588,993 (14.9%) $242,300 (22.3%) $125,691 (23.2%) $43,039 (13.3%) Ferrarelle $141,435 57.2% $57,773 (0.6%) $26,908 (22.2%) $8,695 (30.5%) Kiwaii $103,130 (45.6%) $26,024 (51.1%) $6,978 (79.0%) $3,125 (76.4%) Appolinaris $49,094 (92.3%) $9,180 (92.4%) $3,144 (91.8%) $745 (94.8%) Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016
Voss Competitor Summary (L-52, FOOD) Strictly Confidential Voss Competitor Summary (L-52, FOOD) Volume Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water 164,589,408 12.3% 71,651,766 14.3% 39,935,160 14.0% 14,129,115 15.7% Perrier 89,956,476 16.0% 41,319,871 19.0% 20,920,729 13.8% 6,958,537 12.9% Fiji 83,206,628 11.3% 40,191,059 14.7% 22,491,288 7,632,829 13.2% San Pellegrino 80,694,044 9.8% 38,224,380 8.1% 18,032,447 5.5% 6,207,337 (1.2%) Evian 54,325,127 20.9% 25,084,104 15.4% 13,477,262 22.3% 4,439,424 16.5% Eternal 17,646,264 58.2% 8,634,552 61.7% 4,294,108 42.3% 1,604,541 39.0% Essentia 17,513,669 62.8% 8,638,070 67.7% 4,822,302 72.2% 1,685,274 65.5% Voss 8,616,843 37.2% 4,100,588 36.7% 2,237,152 30.6% 760,894 26.7% Aqua Hydrate 4,120,360 43.2% 1,950,829 44.1% 1,102,673 46.5% 378,153 40.6% Acqua Panna 3,994,195 3.1% 1,838,609 4.5% 919,503 1.8% 310,574 (9.2%) Gerolsteiner 3,555,164 17.5% 1,655,529 15.9% 827,982 17.3% 271,628 6.7% Resource 3,526,567 (26.4%) 1,187,636 (34.2%) 597,029 (39.1%) 191,753 (47.4%) Icelandic Glacial 2,290,511 2.2% 920,630 (1.1%) 505,595 1.3% 182,702 (1.4%) Volvic 2,252,432 1,027,524 1.9% 528,178 (1.3%) 168,713 (11.0%) Metromint 1,391,341 (21.9%) 519,904 (12.4%) 280,242 (10.5%) 88,686 (15.0%) Penta 1,231,085 12.8% 564,517 12.6% 308,442 11.6% 109,979 15.0% Jana 877,979 (13.3%) 363,738 (23.2%) 189,852 (26.2%) 65,939 (15.7%) Mountain Valley Spring Water 839,596 28.5% 408,284 46.8% 220,833 48.9% 81,011 50.0% Saratoga 683,200 (11.3%) 286,202 (10.9%) 144,174 (2.5%) 50,101 (6.3%) Ferrarelle 128,709 66.9% 53,116 7.1% 23,373 (19.9%) 7,430 (28.0%) Kiwaii 100,838 (47.2%) 24,697 (48.5%) 5,859 (80.2%) 2,845 (77.6%) Appolinaris 34,813 (93.2%) 6,425 2,234 (92.3%) 494 (95.2%) Volume Equivalency = 500ml One unit of volume represents 16.907. oz. Source: IRI Infoscan, Total US FOOD , Data Ending Apr 17, 2016