Watermelon Simple, safe, and fun playdates By Suhani V and Macy Li All
Team Suhani V: Macy Li: Founder Graphic Designs Marketing Financial manager Macy Li: Co-founder Creative Designs Visual Designs Programmer Each say role
Executive Summary Helps students schedule playdates easily and safely Revenue estimate is small for VC funding Executive Summary Watermelon is an iPhone app that... Helps students schedule playdates easily and safely Helps students extend quality learning time when school time ends Kid-friendly design for 3rd - 7th grade Published in app store Generate ~$24K over the next 3 years with in-app native Ads Macy
What is the Problem? School ends early Parents are busy Kids are bored and alone Hard to schedule playdates Suhani
Demo Macy
Solution A fun app designed for 3rd-7th grade students schedule playdates easily and safely Any student can quickly sign up and then schedule a playdate with any other students who registered in the app A text message (SMS) will be sent to the parents of both students at the end of the scheduling for them to be in the loop of the activity Helps students get together quickly and safely to play and study together to extend the quality learning time when official school time ends Suhani
Marketing Strategy Start with local schools, set up booths and demo Watermelon Work with after schools to help pair students and promote playdates Do demos in the library, neighborhood or some large kid friendly events Promote on social media (Facebook, Twitter, Snapchat, Instagram) Initial native Ads revenue share with users for promotion Work with local merchandisers to promote their goods in app Macy
Business Model We plan on making Watermelon a free app at first When Watermelon starts becoming more and more popular, we will probably make Watermelon around one dollar per user. When Watermelon becomes a popular app, we will look towards manufacturing company to add entertainment and food order availabilities on Watermelon The ad revenue is $0.20 per user Suhani
Financial Model 2016 2017 2018 App installs 100 1000 10000 2016 2017 Development and Marketing $1000 tbd 2016 2017 2018 Ad revenue $120 $10000 $24000 Macy
Future Premium Services Order food Order entertainment, etc. Watermelon gets a cut from these orders . This will be how we are going to get money later on in the future. We will add these services later on. Suhani
Thank You All