Why it’s important to get it right!

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Presentation transcript:

Why it’s important to get it right! Powerful Punctuation Why it’s important to get it right!

Punctuation can kill . . . Let’s eat Grandma! Grandma is on the menu.

Punctuation can also save lives, Let’s eat, Grandma! That comma just saved Grandma from becoming dinner.

Punctuation clarifies.

Cheap trip! A clerical error in 2006 may have cost Italian airline Alitalia a massive $7.72 million USD. According to reports the airline mistakenly advertised a flight from Toronto to Cyprus for the cut price fee of $39 instead of $3,900. By the time the error was discovered 2,000 tickets had been sold and the airline was forced to honor the price.

I love thee . . . or maybe not The Dear John punctuation example is a very commonly used story about a man who received a beautiful letter from his loved one. In the letter his girlfriend spelled out, in no uncertain terms, how much she loved and adored John and it was clear to anyone reading her words that she couldn't live without him. Or could she?

Would you be happy to get this letter if you loved John? Dear John: I want a man who knows what love is all about. You are generous, kind, thoughtful. People who are not like you admit to being useless and inferior. You have ruined me for other men. I yearn for you. I have no feelings whatsoever when we're apart. I can be forever happy--will you let me be yours? Jane

Would you be happy to get THIS letter if you loved John? Dear John, I want a man who knows what love is. All about you are generous, kind, thoughtful people, who are not like you. Admit to being useless and inferior. You have ruined me. For other men, I yearn. For you, I have no feelings whatsoever. When we're apart, I can be forever happy. Will you let me be? Jane

Punctuation errors make businesses look unprofessional

Punctuation should clarify

Poor punctuation can follow you to the grave.

Punctuation is powerful! Punctuation is not really that important, right? WRONG! It's very important, and a tiny, misplaced comma or question mark or period can cost millions of dollars or break someone's heart or save someone’s life!