Riot Game(s?) Presentation by Matthew Tran

League of Legends Objective Champions and Skins Teamplay Competitive “A more complicated capture the flag” Champions and Skins Over 100 characters with skins to be purchased with real money Teamplay 5v5, different roles, requires team coordination. Strictly multiplayer Competitive Competitive Scene with several leagues across the world (Korea, China, Europe, North America)

Release of League of Legends Timeline Found in LA 2006 Release of League of Legends 2009 Tencent acquires majority stake 2011 1st LoL Season 1 World Championship

2012 2012 2013 2013 2014 Membership Season 2 World Championship League of Legends hosts around 12 million players monthly, 1.3 million at the same time, and 4.2 million daily Membership 2012 Season 2 World Championship 2012 2013 Riot officially starts the League of Legends Championship Series (LCS) Season 3 World Championship 2013 2014 Season 4 World Championship

Unorthodox Business Model Road to success How Riot rose to the top Unorthodox Business Model Free to Play A focus on E-sports to increase popularity, while obtaining small portions of money through in game purchases. One of the first free to play downloadable games. Since the 2009 free release, there have been an abundance of free games. Constant Updates Constant “patches” to improve gameplay increases customer loyalty. Revenue Free to play, yet Riot generates around a $150 Million Revenue yearly

“ We aspire to be the most player-focused game company in the world” Riot’s Philosophy Players first. Revenue second. “ We aspire to be the most player-focused game company in the world”

E-Sports LCS World Championships Not even on TV How Riot Games increases their fanbase LCS Competitive league. Similar to NBA. Consistent professional competition. Brings stability to e-sports scene World Championships Galen Center, Staples Center, Korean Olympic Center Not even on TV Covers with online streams, yet viewer numbers are huge.

World Championships Season 2 Season 3 Season 4 By the numbers Galen Center 1,1 million concurrent views 8.2 million total viewers More viewers than British Royal Wedding and 2012 Olympics Season 3 Staples Center 8.5 million concurrent views Watched by 32 million viewers (For one day) Larger than the NBA Finals and Super Bowl Viewers Season 4 Seoul World Cup Center (Sangam Stadium) 11.2 million concurrent views Watched by 27 million viewers (For one day) However, watched for longer amount of time (67)

World Championships Cost Why do they continue? How much does this benefit Riot? Cost Surprisingly, despite all the viewers, Riot Games pays more money than they earn from these World Championships. Why do they continue? Player base skyrockets after every Championship, eventually resulting in more microtransactions. Once again, player focused Riot prioritizes players enjoying the game, by watching or by playing.

Riot Points Source of their revenue More than 50% pay Microtransactions Source of their revenue Surprisingly, despite all the viewers, Riot Games pays more money than they earn from these World Championships. More than 50% pay Majority of the league community have purchased Riot Points Players who don’t pay can still enjoy Only appearances (skins) are RP exclusive. Everyone still has access to every character

Thank you See you next time, have a nice day