Unity Identity Project AT&T Connect Call October 20, 2011

Agenda Welcome and Prayer Branding Updates: Next Steps New Group Launching this Month Toolkit Totally Revised Your Branding Team Web Service Bureau Print Service Bureau Marketing for Christmas Next Steps Closing in Prayer

from How to Let God Help You Prayer   “… it would appear that Spirit has taken a hand and is insisting that you [we] look a little deeper into this storehouse of Mind and Substance and Love, and launch out in a different course of action and service and growth.” Myrtle Fillmore from How to Let God Help You

Unity Worldwide Ministry Staff John Lombardo Media Specialist Debbie Allen Branding Coordinator Kristen Preud’homme Communications Director 4

Branding is now one year old! Program is now complete with print & web partners 110 ministries (with new group) 2 regions 3 national organizations New group launching Newly refined Participant Toolkit

New Group of Ministries Joining Our next branding group is launching this month. Our next call on November 10 will welcome our next group We will be going over: the newly revised Participant Toolkit. We will email a link to the toolkit after this call. Please download and read through it! private resource page, www.unity.org/testgroup private Facebook page Attendance is encouraged because we will be going over the toolkit and many changes have been made. We will be going over: the participant toolkit private resource page private Facebook page Attendance is encouraged because we will be going the toolkit and many changes have been made. This will be especially helpful to those new member on your branding team.

Participant Toolkit Refined With your input and feedback, along with newly added information the toolkit has been totally revamped. You can find it on www.unity.org/testgroup under “Download Center: Participant Tool Kit” Please print, read and share the toolkit with your branding team. Updates include: information about the web service bureau Image information Marketing research and information completed to date Reorganization of all of the concepts to where they flow for ministries to employ with ease Participant Toolkit you can access the toolkit from our information resource website: www.unity.org/testgroup. You may wish to print out the updated pages and insert them into your toolkit

Your Branding Team Do you have a branding team? Who are they? Who is the champion of the team? Educate the new members of your board and team (View or review the Chuck Pettis DVD included with your Participant Toolkit.) Do you have a “Roll Out Plan” pg. 37 January’s call will focus on “Catching the Vision” to explore what our new identity can look like and feel like in your ministry. Do you have a branding team? Who are they? Board members, office staff or those involved in your PowerPoint, newsletter, bulletins, press releases, graphic layout, outreach, young adults? Who is the champion of the team? It may be a good idea not to have the minister to be the champion. Educate your new members of your board/team by viewing the Chuck Pettis Video, have you shared with them the resource page found at www.unity.org/testgroup, the Facebook page, share the Toolkit. Review the “Roll Out Plan” pg. 37 January’s call will focus on “Catching the Vision” to explore what our new identity can look like and feel like in your ministry.

Temporary Branding Sign Sharon Clements and Unity Kitchener ordered a temporary banner for their sign while fund raising for new signs

Let’s Begin with Prayer Web Service Bureau Update OneEach is our web service partner! Currently 17 ministries are using the service There are 4 color combinations Next Demo date: Wed., Oct. 26 1:00 p.m. CDT For more information visit: www.OneEach.com/unity Phil Chadwick Co-owner OneEach Technologies

Let’s Begin with Prayer Print Service Bureau Update Now Available : Name Tags and Polo Shirts Fast, professional look for high-turnover and volunteer crews Printable inserts slip in and out as your volunteers change Durable acrylic construction with metal backing and magnetic holder Polo shirts are available in black and white Fast, professional look for high-turnover and volunteer crews Printable inserts slip in and out as your volunteers change Durable acrylic construction with metal backing and magnetic holder Polo shirts are available in black and white

New Products Coming We are preparing new items for MiPrintShop: 16 more bulletins for: Christmas, Thanksgiving and Easter All occasions note cards: Some seasonal Blank inside Customized logo on back

MORE ABOUT U-GROUP BUYS Hello Branding Friends! MORE ABOUT U-GROUP BUYS Why Is U-Group Important to Your Branding Program Group buying power allows deep discounts! U-Group buying means more collateral materials! Advance planning and budgeting with these offers! Your local designator can be used on most all purchases!

MORE ABOUT U-GROUP BUYS How Does U-Group Work? Open to branding members only! Monthly offers from MiPrintShop.com are sent by email! Approximately 4 weeks to place order before deadline! Local designator available on MOST all items!

MORE ABOUT U-GROUP BUYS What Is the Timeline for Receipt of Purchase? Clock starts ticking the day after the deadline posted! Most all orders can be shipped within the week or less! You will be notified of the ship date with in 48 hours! There are NO minimum number of branded ministries participating to get these special offers. Once you place your order it is a guaranteed deal!

MORE ABOUT U-GROUP BUYS Holiday Special U-Group Buy Special items just for holiday giving! Orders placed by deadline will assure delivery for holiday giving! Clothing, jewelry and other exciting Christmas gifts! Items available will be for board members, teachers, volunteers, staff, class and special members, etc! Excellent savings on these items also!

MORE ABOUT U-GROUP BUYS End of the Year Special U-Group Buy Address your 2012 Basic Needs for Printing Envelopes— Letterheads— Business Cards and many more items will be available Find out your total dollar outlay for needed items! Calculate your needs for 3-6 or even 12 months on a particular item Offer it up to a potential end of year donator! Possibly find a member that wants to give a special year-end donation. This donation can be earmarked for these end-of-the-year items. We will give you a receipt dated 12/31/2011 for your purchase. Your member contributes and provides your ministry a great way to save!

MORE ABOUT U-GROUP BUYS End of the Year Special U-Group Buy What did you spend in 2011 for these items? Suggested approach to a year-end Special U-Group Buy. This is rough but you get the idea! 2011 Purchases 2012 Projected Need My Gift Amount Is Donator Name ________________________________ ________________ ________________________________ ________________ ________________________________ ________________ ________________________________ ________________ Envelopes Letterheads Bookmarkers Signage Brochures Bulletins Offering Envelopes

Next Steps Next call November 10—We will welcome our next test group 1 Year Survey – A link will be provided in the email that follows call, avail until Nov 14 No December call January’s call will focus on “Catching the Vision” to explore what our new identity can look like and feel like in your ministry If you have a newsletter that employs the imagery, color pallet, language and logo please send a copy to Debbie@unity.org Kristen

Close in Prayer Thank you for your input and participation. Kristen Thank you for your input and participation. We love you, bless you and we behold the Christ in you.