EFFECTIVE COMMUNICATION Presented by: Ajay Shekhawat Ashish Chaudary Amit Srivastav Binay Ranjan Amrita Singh Navneet Singh Archit Sinha

What is Communication? What does it mean to you? The process of communication is what allows us to interact with other people; without it we would be unable to share knowledge or experiences with anything outside ourselves.

BUT Reality is: “ We see things not as they are, but as we are “

The Communication Equation 40% 50% 10%

PUBLIC HEALTH COMMUNICATION “The art and technique of informing, influencing, and motivating individual, institutional, and public audiences about important health issues.

Importance of communication in healthcare system Accurate identification of problems and prospects Helps to build better relationships with staff resulting in more effective work Improved compliance of instructions with reference to treatment, exercise , advice resulting in improved success rate of treatment Greater satisfaction of patients as their problems are well understood

Anxiety of patients and relatives is reduced Patients will repose greater faith in organization Attendants feels satisfied when they are actively involved in decision making Complaints from patients and relatives are reduced resulting in saving of time and energy As their problems have been listened to, relatives and attendants feel more satisfied

Barriers to Effective Communication in Healthcare Programmes and Organization Personal barrier Inadequate skill and understanding Apathy towards proper communication Lack of sensitivity towards patients needs Insufficient fluency in local language Cultural differences Time constraints

vii. Lack of skill to deal with uncomfortable topics viii. Lack of confidence and skill to speak in public ix. Lack of inclination to speak x. Human feelings xi. Information in consistency B. Organizational barriers Bureaucratic structures Time constraints Negative tendency of work groups Limited opportunities for formal training

Tips for Effective Communication in Healthcare System Respect the patient Manage time Use non verbal communication effectively Build rapport Demonstrate empathy Listen actively Promote disclosure