OTCQX: MACE.

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Presentation transcript:

OTCQX: MACE

Forward Looking Statement Certain statements and information included in this presentation constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used in this presentation, the words or phrases “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “projected,” “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, our ability to compete with competitors, dilution to shareholders, and limited capital resources.

Our Mission at Mace® Brand is to empower Brand Strength Our Mission at Mace® Brand is to empower your world through safety & security Customers Deliver best in class products & services for our partners & customers Employees Be a great place to work where people are inspired to be their best and achieve their goals Shareholders Maximize shareholder value through the development of innovative Mace® Branded products

WHY INVEST IN MACE®… Brand Strength Mace is an iconic brand with 52% market share Integrated an accretive acquisition in the first quarter of 2017 Tactical and Consumer revenue opportunities Aggressively increasing distribution in Law Enforcement and Consumer Markets Financial strength – positive cash flow, low debt, NOL’s

Benefits of the Mace® Acquisition… Brand Strength Benefits of the Mace® Acquisition… Acquired new customers both domestic and international New EPA registrations for animal repellents New formula’s of OC Equipment – increased capacity and efficiencies Guard Alaska Brand Dual brand strategies for good, better, best assortments at retail Dual brand strategies in Law Enforcement and Tactical

Customer Awareness Over half of pepper spray owners report owning Mace® brand pepper spray, while the next largest category was “Don’t Know” The Mace® brand name is a propriety eponym - a brand name that has become synonymous with this general class of product; and it is an exemplary symbol of personal protection.

Market Needs Mace® brand consumer products present a unique opportunity to further penetrate a very large, addressable consumer market with a real and growing need for consumers to provide their own personal security. According to Gallup, “Americans' direct experience with crime is at a 16-year high, consistent with a gradual increase -- from 22% in 2001 to 29% today…” Gallup Company, Americans’ Reports of Crime Victimization at High Ebb, November 2016

NBC TODAY SHOW 3/8/2017 Market Needs Mace can be effective. "Mace is a great thing," Solano said. But, he added, "You need to have that Mace in your hand, not in your purse. I see the Mace I take to flight.” TODAY correspondent Jeff Rossen went inside a maximum security prison in upstate New York to hear from David Solano, who's serving 25 years to life for robbery and estimates he's mugged more than 100 innocent people.

Market Needs JUNE COMPANY HIGHLIGHT…. John McCann, President & CEO Mace Security International, Inc. (OTCQX: MACE) "Since 1970, Mace® has been the original trusted brand for personal defense sprays, while continuously adding high quality security products to the brand line through the years. Mace® supports their products by providing warranty and educational programs for all of their products and services."

Strengthened & Expanded Distribution Channels Retail Strategy Drive growth at current retailers and target new key accounts – in 2016, Mace added 70 accounts (approx. 5,500 new doors); Launch new pepper spray product design, bear spray, Mace® 911 and personal alarm products; Enhance direct sales through Mace.com and Amazon; Establish aggressive programs with dealer buying groups; Present new displays, female-oriented products, new colors & new products in collaboration with retailers. OEM Strategy Provide more advanced product designs (such as bag-on valve technology); Provide innovative product solutions (such as non-flammable bear spray formulation). International Strategy Build out network of brokers and distributors – specific targets include Africa, South America and India – and continue expansion from Poland to Eastern Europe, including Russia; Take advantage of current distribution opportunities in Asia; Solidify German market due to changes in labeling and requirements. Law Enforcement Strategy Increase number of dealers, distributors, and agency direct sales via independent sales representatives; Pursue Federal, State and local bids, GSA and Military contracts.

Sales by Distribution Channels Retail OEM International Legal, Selling Legal, Not Selling Illegal / Restricted Law Enforcement

Customer profile Jennifer | Modern Mom “I carry pepper spray because I want both my family and myself to be safe.” Ralph | Working Single “I carry pepper spray because I was mugged once and I now know that sometimes it’s better to be smart than macho.” Margaret | Mature Worker “I carry pepper spray because it gives me peace of mind when I am out and about.” Frank | Urban Dad “I carry pepper spray because I’ve had too many close calls. I’m not embarrassed to put my and my family’s safety ahead of my ego.” Ashley | Young Professional “I carry pepper spray because everybody has the right to be safe.” Source: 2012 Balance Study

Tactical Profile Mace® brand tactical products present a unique opportunity to further penetrate a very large, addressable Law Enforcement marketplace Selected nonlethal weapons authorized by local police departments, by size of population served, 2013 Population Served Numbers Pepper Spray Batons Taser/Stun Guns All Sizes 12,326 94% 87% 81% 1,000,000 16 100% 500,000–999,999 36 83% 250,000–499,999 53 96% 98% 93% 100,000–249,999 224 90% 50,000–99,999 446 95% 25,000–49,999 878 85% 10,000–24,999 1,986 91% 2,500–9,999 3,873 2,499 or fewer 4,815 75% Source: Bureau of Justice Statistics, Law Enforcement

Law Enforcement Licensing & Partnerships Mace® brand tactical products present a unique opportunity to further penetrate a very large, addressable Law Enforcement marketplace Law Enforcement – Innovation Redesigned packaging allows for Take Down® brand to have more modern and current image Law Enforcement – Mace has resolved issues with the EPA, and is now in good standing with the US federal government, allowing participation in GSA bids and other law enforcement/military opportunities Law Enforcement - Incremental Resale Products Opportunity for incremental resale products (knives, batons, etc.) to be sold alongside less-than-lethal defense sprays (note: may also be used in retail channel) Licensing & Partnerships Revenue opportunities, as Mace receives a royalty percentage for the use of the brand name These licensing agreements and partnerships have an optional change of control “out”

Centralized Location Mace® Brand can ship any product to 67% of the country in one day from it’s Ohio location One facility can handle all of our product needs – domestic and international

Pin, Like, Tweet – Empower…Mace Pin, Like, Tweet – Empower. Brand Strength Pin, Like, Tweet – Empower…Mace The top 3 cities our fans are engaging with us on Facebook are from New York, Los Angeles and Chicago   Mace has experienced a 14,700% increase in Facebook interactions in 2017 Pin, Like, Tweet – Empower.

Mace is well positioned in the fast growing animal repellent category Product Strength Mace is well positioned in the fast growing animal repellent category Walking sprays provide a safe, humane alternative to deter unexpected attacks Dog attacks are a relatively common occurrence in the US – according to the CDC at least 4.5 million Americans are bitten by dogs every year There are over 300,000 bears actively living in the USA

Organizational Strength Mace is well positioned for growth and expansion in terms of sales, distribution and manufacturing

Consumer & Sporting Goods channel Combat low priced competitors Compact Sport Model Retail: $9.99 Targets: Consumer & Sporting Goods channel Combat low priced competitors Unique product as has jogging strap and key chain so multi-purpose product offering 9/17/2018

Mini Flash/Stun Gun Product Retail: $24.99 Targets: Consumer Sporting Goods channel Niche as size is smaller than competition High quality, light weight, affordable cost product with multi-functions 9/17/2018

Utility and Auto Safety Knives (Consumer) Retail: $24.99 Targets: Consumer channel Grocery Drug Mass New category for the Mace Brand High opportunity segment, great product with multiple features and benefits, profitable and attainable sales opportunities 9/17/2018

Consumer & Sporting Goods channel Replaces our Nite beams product line Mace LED Safety Gear Retail: $9.99 - $19.99 Targets: Consumer & Sporting Goods channel Replaces our Nite beams product line Higher quality, modern look, feel and design 9/17/2018

Personal Alarm and Pepper Spray Retail: $19.99 Targets: Consumer & Sporting Goods channel Opportunity to take advantage of our best in class pepper sprays and personal alarms 9/17/2018

Logical extension for the Mace Brand Tactical Knives Retail $19.99 - $34.99 Targets: LE Markets Logical extension for the Mace Brand Great products and features for the Tactical market 9/17/2018

Tactical Expandable Batons 16 inch and 21 inch Retail: $29.99 - $39.99 Targets: LE Markets Expandable Batons are again popular with Law Enforcement as part of most departments de-escalation protocols and procedures 9/17/2018

Tactical NON – NIJ Handcuffs Retail: $24.99 Targets: LE Markets Another strategic play for the company in the less lethal (de-escalation space). Great product which fits and fills a void in the marketplace NIJ: National Institute of Justice 9/17/2018

Financial Strength MACE- A GROWTH STORY Record operating results in 2016 Net revenue increase of 26.7% Gross profits up 33.8% Operating loss improved 84.5% year over year Key Financial Data Points as of 3/31/2017 Cash & Short Term Investments $1,101,000 Current Ratio 5.9 Debt to Equity Ratio 11.2 NOL’s $60,023,000

Financial Strength (In thousands)

Financial Strength Mace Security International Estimate Audited   Estimate Audited 12/31/2017 12/31/2016 12/31/2015 12/31/2014 Revenues 11,276 9,054 7,145 6,280 Cost of revenues 6,723 5,369 4,390 3,968 Gross profit 4,553 3,685 2,755 2,312 SG&A Expenses 3,783 3,719 3,838 4,162 Depreciation and amortization 195 155 140 138 Operating income (loss) 575 (189) (1,223) (1,988) Net income (loss) 583 250 (1,027) (1,704) EBITDA 737 298 (1,014) (1,575) (In thousands)

Identified Acquisition Pipeline The Washington Labs transaction will meaningfully increase Mace’s revenues in animal/bear defense spray products and distribution into Canada. With this acquisition, Mace will eliminate significant Washington Labs overhead and manufacturing costs. The Company has identified a number of acquisition targets to follow the Washington Labs transaction. These companies are other players in the defense spray, personal defense or less-than-lethal product categories, and each would provide a unique expansion opportunity for Mace. A high level overview of the potential targets is below. Target Strategy Estimated Revenue A Expand international sales and further penetrate the law enforcement market. $1-2 million B $5-6 million C Expand animal/bear spray and other outdoor product sales; sell into a specific retail channel. N/A D Expand animal/bear spray and other outdoor product sales; sell into high-end retail channels.

WHY INVEST IN MACE®… Brand Strength Mace is an iconic brand with 52% market share Integrated an accretive acquisition in the first quarter of 2017 Tactical and Consumer revenue opportunities Aggressively increasing distribution in Law Enforcement and Consumer Markets Financial strength – positive cash flow, low debt, NOL’s

OTCQX: MACE