Sales Trends.

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Presentation transcript:

Sales Trends

Gross Margin Trends

Dept Performance

Annual Department Sales Trends

Annual Dept EBITDA Trends Excluded Spirits due to introduction in 2012

Dept Performance Stats 7 store departments exceeded LY EBITDA by over $100,000!! 35 store departments with better than double digit % increase in EBITDA over LY Grocery departments combine for $870k EBITDA increase! Deli departments combine to grow sales by$2.6M Meat departments grew EBITDA contribution % by 2.2%

Private Label Presentation January 21st 2014

The value of growing Private Label Category Build on our Points of Differentiation Opportunity for Higher Margins Enhance Value Proposition Build Consumer Loyalty Opportunity Greater with Good Food Synergy

Private label sales in other formats US 25% TJ’s 80% Safeway 25% Costco 18% (Food Sales) Kroger 27% Metropolitan Market 2.7%

MM Private Label Sales Growth Opportunity % of Store sales 2014 Fiscal YTD Actual MM Private Label 2.7% 2014 Fiscal YTD Exclusive MM Products (not yet branded) 19.2% New Categories sales to be introduced over the next 3 years 4.25% Total Potential – 3 year goal 26.15%

Our Brand Promise Metropolitan Market’s expert buyers deliver outstanding flavor, freshness and pure ingredients in the products we bring to you— our food-loving customers. Flavor first. We buy for flavor first -so your food tastes great. We support local, natural and preservative-free, but not at the expense of flavor. The highest quality. Our expert, passionate buyers search far and wide for the tastiest, freshest, purest products for you. We guarantee your satisfaction.   We buy direct from the producer in volume to get the lowest price possible. We buy products you can’t get anywhere else. We taste, compare and cook them to make sure they exceed your expectations. Convenience. We make it easier for you - by reducing the number of choices you have to make. We provide consumer education, and recipes to make you successful at home. Value. We offer fabulous products for your home table at a noticeable savings; excellent value.

Private Label Criteria We will dominate the categories we are in by offering: Truly outstanding product that can only be found at our stores. A compelling value based on outstanding and unique products We establish retail price based on the market – and quality. Price shall be an everyday value. We plan to price competitively, compared to our the average category retail price. We’ll demonstrate a significant savings (up to 30% where possible) Achieve GM% to meet or beat the budgeted category % Food Safety, regulatory compliance and state-of-the-art producer partners.

Our new Tomato Category – represents the future Goals with 5 SKUs Tomato Category Sales will increase by 24.8% Gross Margin Dollars will increase by 29.8% Gross Margin % will increase by 1.4 points 30,000 Pantries Stocked with MM Brand Product An absolute exclusive – not available anywhere else in the USA Sales through March 2014 MM 51% of category Category sales up 29% MM sales over $51,000 Gross 47%

Sand Point Store Remodel Recap January 2014

Remodel Scope Add Poke and relocated sushi case toward front of store. Add deli self service bars for salad and gourmet buffet New self service soup and olive bars Relocate produce tables Expand and move Culinary Kiosk Add Fresh Mozz Stretching program New Bakery Dept including New fresh baked artisan bread program New fresh baked cookie program Expanded artisan bread display area New Gelato and expanded frozen dessert case New refrigerated pie case on Grocery End Relocate coffee program to solve existing cuing issue Update store décor Replace Deli/Bakery/Produce sales floor

Sales Impact of Remodel

Preliminary Results (12/1/13-1/11/14) Completed project on 11/15/13 No material changes to $1.65M Budget Total store sales +6.1% since 12/1/13; +$215,382 in 6 weeks 17% Deli sales increase 6% Bakery/Coffee Shop sales increase 6% Produce sales increase 21% Seafood sales increase New Par-baked bread sales = $22,519, representing 34% of category and 46% of unit sales – a new #1 POD! Artisan bread category growth of 16% New “The Cookie” is #1 item sold in ANY bakery ($8420 in sales) – could result in $400,000 in annual sales if implemented into 6 stores! Poke - $10,217 sales Sushi sales were up 72% and now average $8,031 per week Chiopino Sales up 71%

Sand Point +15% in last 12 weeks