Week 1 – Lecture Conceptual Design Justin Rice September 17, 2018

Lecture Topics Elements of Product Design Market Demands and Challenges Product Lifecycle Phases Conceptual Design Phase Digital Conceptual Sketching Autodesk SketchBook Designer Automotive Seat Project Introduction

Product Design Man made = Products This class relates back to the Product Lifecycle phase throughout Product represents almost anything

Defining Design “Good design is good business.” Thomas Watson, Jr., President, IBM “Good design is good citizenship.” “Milton Glaser, Designer” “Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs, CEO, Apple Design impact your business’s success Green Design and sustainability Design is the is whole experience

Essence of Innovation “Everything that can be invented already has been.” This statement was released in 1899 by the U.S. Patent Office. Everything can and will continue to improve.

Products are Always Improving

Market Demand Trends Mobile / Connectivity Green / Sustainable Design Complete Experience Value and Quality Customized / Personalized Global Access Customer Demand Highly competitive marketplace

Product Design Challenges Project Timelines Global Availability Features & Configurations Reducing Cost Ensuring High Quality Good place to ask students for a few more examples.

Product Lifecycle Requirements Management Portfolio Management Conceptual Design Product Engineering Manufacturing Engineering Simulation & Validation Build & Produce Product Lifecycle as a whole Disposal & Recycling Maintenance & Repair Sales & Distribution Test & Quality

Product Lifecycle Requirements Management Portfolio Management Conceptual Design Product Engineering Manufacturing Engineering Simulation & Validation Build & Produce What we are focusing on in this particular lecture. Disposal & Recycling Maintenance & Repair Sales & Distribution Test & Quality

Requirements Management The capturing, management, and tracking of all product requirements to ensure alignment for market success and reduced risk. Integration of requirements throughout the lifecycle Captured customer input and requirements Relation of final results to requirements Provides audit trail documentation Safety requirement Check back to requirements Government Requirements A lot of money is being invested in formerly tracking requirements to provide 40 mpg vehicle

Product Lifecycle Requirements Management Portfolio Management Conceptual Design Product Engineering Manufacturing Engineering Simulation & Validation Build & Produce Disposal & Recycling Maintenance & Repair Sales & Distribution Test & Quality

Portfolio Management Product portfolio management is the planning of product lines and relationships of current and future products. Product Configurations Different Market Requirements Hierarchies & Relationships Future Expansion and Enhancements Reuse of standard product and across line Concurrent Design Engine Reuse

Product Lifecycle – Week 1 Requirements Management Portfolio Management Conceptual Design Product Engineering Manufacturing Engineering Simulation & Validation Build & Produce Disposal & Recycling Maintenance & Repair Sales & Distribution Test & Quality

Common Terms Used Ideation The process of creating new ideas Conceptual Design Type of art which gives precedence to hypothetical function Industrial Design Improve the aesthetics, ergonomics, and usability of a product Focus on Conceptual design

Conceptual Design Team / Group Activity Gather wide range of input to ensure best approach http://www.youtube.com/watch?v=ubNF9QNEQLA&feature=watch_response http://www.youtube.com/wat+ch?v=Ahg6qcgoay4 Phased Approach Ensures open exploration down to final selection Gated Process Controls the timeline and ensure selection Solve the energy crisis for Phased approach

Conceptual Design Phased Approach Ensures open exploration down to final selection

Conceptual Design Gated Process Controls the timeline and ensure selection

Conceptual Design Process Brainstorming Theme Ideation (Thumbnail Sketches) Theme Refinement (Technical Renderings) Design Product Design Objectives Overview of the gated and Phased approach Concept Selection Review Theme Selection

Design Objectives Reference Products Technical Specification Feature Requirements Already Captured Ideas Target Customer Profile Voice of Customer Outcome of requirements and Portfolio management Voice of the customer is critical

Brainstorming Phase Ensure Alignment to Design Objectives Group Based Activity Typically Structured Sessions No Idea is a Bad Idea Capture and Group Results Therapy session allows everyone voice to be heard

Theme Ideation Phase Leverage Brainstorming Results Reference Back to Design Objectives Create Multiple Theme Thumbnail Sketches Types of Themes Created Most obtainable Stretched design Blue sky design

Theme Refinement Phase Leverage Aspects of Multiple Themes Technicaly Complete Complete Presentation of Design Rendering Format Deep dive into manufacturability (Technical Complete) – Concept car

Explore Design Options

Automotive Seat Introduction Intro on how the automotive seat will be used throughout the course

Concept Brainstorming

Design Expressions (Thumbnails) Visual expressions

Design Expressions (Thumbnails)

Theme Selection

Conceptual Design Surfacing / Modeling The conceptual design phase often includes the creation of high quality “A-Side” surfaces to define the products shape. Used for complex styled free formed shaded objects Used for high “Class-A” surfacing requirements

Digital Sketching Benefits Sharing & Collaboration The digital file can easily be shared with others without scanning Productivity – Faster Ability to sketch faster and make edits to explore more design options Leverage Existing Assets Use existing digital files like photos and CAD files for reference Downstream Use Reuse the digital sketch vectors and graphics for 3D model creation

Digital Sketching Input Devices Mouse All general computer mouse devices Screen Pen Wacom Cintiq devices are industry leading pen screen devices Touch Tablet based mobile or computer devices like the Apple iPad

Autodesk® SketchBook® Designer Explore concepts and product stunning artwork with a hybrid paint and vector workflow. SketchBook Designer provides the functionality creative professionals need to quickly transform ideas into compelling design iterations.

Autodesk® SketchBook® Family Autodesk® SketchBook® Mobile Sketch on the go designed for mobile phone devices Autodesk® SketchBook® Pro for iPad Premium sketching app for the Apple iPad tablet Autodesk® SketchBook® Pro Robust full version for paint based digital sketching Autodesk® SketchBook® Designer Highest level version with all features of Pro and vector workflows Note: This version is used in class

Open Q&A Open Q&A time for discussion on topics Has anyone used Sketchbook Orange County Choppers

Break 5 Minute Class Break

Guided Lab Project 1 Guided project instructions for sketching and shading basic shapes to learn Autodesk SketchBook Designer 2012.

Guided Lab Project 2 Guided project instructions for sketching a water bottle design.

Guided Lab Project 3 Guided project instructions for creating an automotive wheel design.

Problem Set Assignment Problem set assignment overview

Live Instructor Demo Live Instructor SketchBook Instruction Demo

The following slides are used for key topics for live demo. Demo Topics The following slides are used for key topics for live demo.

User Interface

Area A – Menu Bar The standard general file and software commands are located here like: Open Save Print Import and Export Software preference settings

Area B – Canvas Manager Canvas (sheet of paper). Sketching takes place size color resolution opacity

Area C – Navigation Bar Hold down the spacebar

Area D – Layer Manager Layers Layer Marking Menu Vector Paint Opacity Symmetry Layer Marking Menu Create New Duplicate Merge Delete Clear

Area D – Layer Manager Cont’d Rearranging Layers Top Layer covers all the layer/sheets of paper below it Click the icon and drag to rearrange layers

Area E – Toolbars Paint Toolbar: Vector Toolbar:

Area F – Attribute Editor Editing properties Width Color Type Vector items can be edited here after they are created.

Area G – Color Editor Editing Colors Color Picker Wheel Sliders Reference

Area H – Custom Palette Custom Fill Palette Custom Color Palette Custom Brush Palette This area is a custom toolbox or toolbar where you can store custom pencils, color fills, and other custom sketching tools. SketchBook Designer has a variety of default custom tools that are already setup. You can also add your own custom tools to this tool box at any time. These tools are also referred to as assets.