U.S. Media Use: Time Spent Reading Magazines (in Minutes)

Slides:

Advertisements

Similar presentations

Thinking of opening a new business? Or considering the expansion of a business you already have? Whether you are starting a new business or just want to.

Advertisements

Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04 -20% v. ‘09 +2%

TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.

TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.

 Time Averages By Steve Vang CSCI 102. Time Spent On Laptop Week Hours Total Time Spent In Hours = 101 Total Time.

TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.

PTPA Research Update November 2009 PBS Research Beth Walsh Bill Merkel.

DIGITAL AND INTERACTIVE QUICK FACTS. QUICK FACTS $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive.

Media Usage Trends 1. Daily Time Spent U.S. Media Usage is Growing at a Strong Rate: +25 Daily Minutes :3510:5011: Min 650 Min 660.

Media Consumption Habits College Degree or Higher (Education)

Electronic Media Basics. Which Media: Print, Television or Radio? Print, Television or Radio? 1. Great ads will fail if the media chosen do not reach.

Valentine’s Day Spending Projected to be Almost $20 Billion 2 Source: NRF Monthly Consumer Survey, January 2016.

Hispanics and Television. An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN)

AD SPEND. SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report, Note: Data for newsbrands.

AD SPEND. ANNUAL SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report Note: Data for newsbrands and magazine brands.

Among Millennials, Ad-Supported TV Maintains A Substantial “Time Spent” Advantage Vs. YouTube 1 Sources: Nielsen R&F Program Report Live+SD, Total Day.

Multiscreen TV Brands (TV + online)

Multi-Screen TV Brands vs. AdTech:

Our “Universe” Findings:

Broadcast Television Industry Review

Average Time Spent With National Cable TV News Among News Consumers Increased By 28% In The Past Year Average Weekly Time Spent With News Content Among.

When Implementing Addressable, Buying Audiences Across A Wider Range of Networks Would Further Increase Reach 50% of total time spent with ad-supported.

Multi-Screen TV Brands vs. AdTech:

Major Device & Service Launches by Year

MM 39% MINUTES PAGES 39% 34% Minutes Videos 39% SPENT

Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:

Multiscreen (TV + online)

National TV News Programming: Average Minute Audience (000)

Average Time Spent Watching TV Sports Has Increased For The Total Population & Millennials Over The Last Eight Years Sports-Related National TV Programming:

Average Monthly Time Spent Minutes per viewer– Adults 18+

Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+

Multi-Screen TV Brands Vs. AdTech

Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase

Multi-Screen TV Brands Vs. AdTech

Homes With A DVR Consume 37% More Television Than Non-DVR Homes

Against Millennials, The Multi-Screen TV Audience Is Also Much Larger Than Popular Digital Platforms During The Summer On average, in any given minute,

Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.

Google Preferred YouTube channel

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 9x more people are watching ad-supported TV content.

Multi-Screen TV Brands Vs. AdTech

The right place Average time spent with the media prior to shopping occasion on the same day, min. Source: Day in the Life Study, Research Now N=3165.

Live TV accounts for 70% of total video viewing

% Ad-Supported TV Daily Time Spent (Total Day)

Total Ad-Supported TV Brands

Adults Dedicate More Time On the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, ing, And Viewing Netflix, YouTube,

Monthly “Time Spent” Average (Minutes per Viewer)

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Americans Dedicate More Time To the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, ing, And Viewing Netflix, YouTube,

Monthly “Time Spent” Average (Minutes per Viewer)

No Days Off: There Were At Least Two Live Sporting Events Airing Every Single Day of The Year On National TV In 2016 A live sporting event aired on ad-supported.

Over 33 Billions Hours Of Sports-Related Programming Were Collectively Viewed On Ad-Supported National TV In 2016 Total TV sports viewing has increased.

National TV News Programming: Total Cume P2+ Hours Viewed Comparison

Multi-Screen TV Brands Vs. AdTech

The Power of Premium Video: Adding Cinema To Your Media Plan Generates A Lift In Brand, Message Recall & Likeability + Source: Nielsen Brand Effect Scores;

Even With The Increase In DVR Penetration, Sports Remains Almost Exclusively A “Live” Or “Near Live” Viewing Experience Sports-Related National TV Programming:

Total Ad-Supported TV Brands

Media & Advertising 45% of his/her time 60% of his/her time 2 days

Even The Most “Unlikely” TV Viewers View More TV than Streaming Video

Total Ad-Supported TV Brands

The data below for Adults 18+ indicates that 73% of reach is derived from linear TV alone, 22% is derived from those reached by a combination of linear.

Monthly “Time Spent” Average (Minutes per Viewer)

Adult 18+ Average Audience (000)

Number of Niche Cable Networks Measured:

The Increase In Viewership Over The Last 10 Years Is Even More Pronounced During Prime Where Aggregated ‘Time Spent’ Viewing Niche Cable TV Programming.

Total Ad-Supported TV Brands

Presentation transcript:

U.S. Media Use: Time Spent Reading Magazines 2010-2018 (in Minutes) Daily Time Spent Reading Magazines Continues To Erode – Projecting To Only 15 Minutes by 2018 U.S. Media Use: Time Spent Reading Magazines 2010-2018 (in Minutes) …In Contrast, TV Viewers Spend Over 22 Hours A Week (P2+) With Ad-Supported TV Content – Averaging Over 3 Hours A Day Source: ZenithOptimedia; Various sources (Media Dynamics); : Nielsen Npower timeperiod data, ad-supported TV (ad-sup cable + broadcast) – includes Hispanic; 4/3-4/23/17