Personalization Strategy for gaining competitive advantage Added service for a user Speeds task completion (I-Click) Can require login Cookies Dynamic
Privacy Concerns No right to privacy in US Privacy Contracts Request of personal information can cause users to leave site Highly related to trust
Trust Many factors affect trust: Context Perceived Similarity Standing in organization Behavior Certification References
Fostering Trust Help establish credibility Security Statement Safe display of personal information Use of secure servers Confirmation of all costs Confirmation of shipping address
Controlling Privacy No standard for enforcing privacy in place P3P standard developed Enforces and exposes site’s privacy policy Tools to inform users of compliance with their selected privacy policy
Trust (P3P)
Trust (P3P)
Privacy Bird
Privacy Bird Shows Embedded Content
Privacy Bird
Review for Final
User Centered Development Initial Stages: Needs Analysis User and Task Analysis Functional Analysis Requirements Analysis
Goals Starting point for task analysis What user want to accomplish Independent of technology
Tasks Mechanism for accomplishing goals Can be technology dependent Composed of sub-components called Actions
Bad Mapping
Mental Models
User Testing Layout
Content Organization
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Structures Hierarchy
Organizational Structures Database
Controlled Vocabulary
Visual Organization Proximity Alignment Consistency Contrast
Page Layout
Wireframe
Page Layout
Page Layout
Primary & Secondary Colors
Monochromatic
Complementary
Analogous
Triadic
Typography
Writing for The Web
Performance
Streaming
Multimedia Information
Grade II Braille
Web Accessibility Initiative Guidelines
Global User Population
Languages Can Expand Labels
Trust (P3P)