e-National Agriculture Market Kharif Conference 2017 25th April 2017, New Delhi

Layout Objective Prerequisite reforms Central Assistance Benefits to Farmer Benefits to APMC The Journey Notified Commodities Future Road Map Role of States Training and Awareness Farmers’ Welfare

Objective of NAM National Agriculture Market (NAM) is a pan-India web based trading portal which will network existing APMC and other market yards to create a Unified National market for agricultural (and allied) commodities The objectives include: Better price and bargaining power to farmers Access to more markets for buyer Increase competitiveness Establish quality assaying systems Real time information of prices/trade Transparent and quick financial transactions

C Pre-requisite Reforms Provision of Electronic Trading as a Mode of Price Discovery A Single point Levy of Market Fee B Unified Trade License valid across all the Markets of the State C

1* 2** 3** Central Assistance to States/UT Up to Rs 30 lakhs per Market(for IT and Quality Assaying Lab related Infrastructure ) One IT expert / mandi for a year NAM software 2** Up to Rs 40 lakhs per Market(for sorting/grading and packaging facility) 3** Up to Rs 5 lakhs per Market for compost unit *existing **proposed in Union budget 2017-18

Real Time information of Arrivals and Price for each market Benefits to Farmer 1 Access to Wider Market and reduction in dependency on local buyers and middlemen 2 Real Time information of Arrivals and Price for each market 3 Transparency in Auction Process 4 Assured and Timely payment

Benefits to APMC Effective monitoring of all trading activity 1 Effective monitoring of all trading activity 2 Analysis and Forecasting of Arrivals and Prices 3 Increase in realization of Mandi Fee because of reduction in offline trade and participation of traders outside that APMC 4 Greater visibility on farmer’s supply and realization 5 Reduction in time consumed in book keeping and reporting systems 6 Faster Tender declaration/generation of winner list : ease of doing business

The Journey Mar 2018 585 markets Mobile App . Mobile App eNAM portal live in 5 languages June 2016 2 More States were Added in Haryana Totaling to 23 14th April 2016 21 markets across 5 States Mar 2017 417 markets 13 States Sept 2016 250 markets 10 States t.

Integration: Phase I and II 22 14 17 54 11 State Pilot + Phase I Phase II Total Phase I & II Sep 30 -2016 March 31 -2017 Telengana 44 - Haryana 37 17 54 Chhattisgarh 5 9 14 Uttar Pradesh 66 Madhya Pradesh 20 38 50 Himachal Pradesh 7 10 Jharkhand 8 11 19 Rajasthan 25 Gujarat 40 Andhra Pradesh 12 22 Odisha 09 Maharashtra Uttarakhand Total 250 167 417 5 66 25 19 50 40 09 44 44

Trading 14th April 2016-18th April 2017 Total Traded Value INR 15,793 Cr Total Quantity Traded 61 lacs Tons Total Online Payment Rs. 3.53 Crores No. of Mandis connected with eNAM : 417 No. of Commodities:69 No of registered users Farmers:41,70,307 Traders:89,105 Commission Agent:45,708

Notified Commodities Sl. No Commodity 1 APPLE 15 MOONG WHOLE (GREEN GRAM) 2 ARHAR/TUR (RED GRAM) 16 MUSTARD SEED 3 BAJRA 17 ONION 4 BARLEY 18 PADDY 5 CASTOR SEED 19 POTATO 6 CHANA WHOLE (BENGAL GRAM) 20 RED CHILLI(DRY) 7 COTTON 21 SHELLING PEAS 8 CUMIN 22 SOYABEAN 9 GROUNDNUT 23 SUN FLOWER SEED 10 GUAR SEED 24 TAMARIND (WITH SEED) 11 JOWAR 25 TOMATOES 12 MAHUA FLOWER 26 TURMERIC 13 MAIZE 27 URAD WHOLE (BLACK GRAM) 14 MASOOR (LENTIL) WHOLE 28 WHEAT Quality Parameters of 69 Commodities have been provided and 26 are under development.

Notified Commodities Sl. No Commodity 29 MANDARIN 43 BITTER GOURD 30 SAPOTA 44 CUCUMBER 31 MUSK MELON 45 BRINJAL 32 TABLE GRAPES 46 CABBAGE 33 LITCHI 47 CAULIFLOWER 34 POMEGRANATE 48 GREEN CHILLIES 35 BANANA 49 CARROTS 36 PLUM 50 SWEET POTATO 37 PEACH 51 SPINACH (Palak saag) 38 MANGO 52 MUSTARD LEAF (SARSON SAAG) 39 ORANGE 53 CORANDER LEAVES 40 CUSTARD APPLE 54 GARLIC 41 WATERMELON 55 LADY FINGER 42 LEMON 56 GINGER

Notified Commodities Sl. No Commodity 57 RAGI 58 LOBIA 59 BASMATI RICE 60 KUSUM SEED 61 SESAME SEED 62 PEAR 63 64 65 BEETROOT 66 RIBBED CELERY 67 AJOWAIN 68 CORIANDER WHOLE 69 JAGGERY OR GUD

585 Mandis Future Roadmap Mar 2018 Setting up grading, sorting, packing units in markets Strengthening of Assaying Facilities in Markets Sensitization of Various Stakeholders for adopting Online Payment Setting up composting units Swachta Abhiyan Organic Farming Additional income 585 Mandis Mar 2018 Sensitization of APMC for providing Logistics and Storage Support to Outside Buyers Strengthening of Institutional Mechanism for Implementation at Central & State Level Promote Inter Mandi/Inter State Trade

Role of States – Consolidation of Integrated Markets Switch to complete unified single license for the whole State – rationalize fee Strengthening of Quality Assaying, Logistics and Warehousing Facilities and Uniform Quality Standards across States Availability of desired Internet speed in market yards Strengthening of infrastructure at APMC inc. PC, tablets, Printer, Display boards, qualified manpower Switch to total real time online data entry for all activities and online trading of ALL arrivals Move towards online transactions among farmers and traders [payment gateway / BHIM, etc] Adopt model APLM Act, 2017 at the earliest

Training and Awareness Structured training and awareness Programs for farmers, traders and other stake holders in e-NAM Markets Nomination of Quality Assaying personnel for trainings being conducted by DMI Awareness and Registration camps for farmers at village level Regular hands on training of e-NAM application including portal, mobile App and online payments Study visits of farmers and traders to leading States

Farmer Registration Importance of Farmer Registration: National Agriculture Market is all about Farmers With right set of farmer data accurate analysis on individual farmers related to its arrival/sales etc can be done With correct mobile number ‘their Lot’ winner and price can be SMSed With correct bank details online payments can be done without technical glitches With Unique ID: Aadhar Number a farmer can be uniquely identified to avoid duplicity

Farmer Registration: Critical Data and Its Importance Critical Information Importance Current Status Name and Address For contacting the Farmer or sending some information to the correct Address Names have been found with spelling mistakes Address are mostly not available. Aadhar Number Unique Identification of Farmer Farmer details do not have Aadhar Number or any ID Proof in the system May lead to duplicity of data Mobile Number For Sending the their LOT Price and Winner Details Repeated Mobile Number have been used which seems to be incorrect mobile numbers Bank Details For executing Online payment Bank Details are fed only when Online payment need to be initiated else this details is blank for most of the Farmer Even those which are fed into the system for Online Payment comes with Wrong Name/Account Number/IFSC Code

Measures to Improve Farmer Registration Registration camps may be organized for collection of correct data and entry into the system including Name, Address, Mobile Number, Aadhar Details and Bank account details Aadhar Number will be made mandatory in Registration Form In Quick Registration Process when Farmer arrives to Mandi then also Aadhar Number or any Govt ID (preferably with a Photo copy of same ) should be collected but should be asked to provide Aadhar Number before he/she completes the sale Farmers to carry copy of Aadhar Card whenever coming to Mandi A dedicated team should be set up inside the mandi for handling all the registration related process

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