No One Wants to Watch Your Training Video: Corporate Education that Works Lee Rubenstein, Vice President of Business Development, edX Shannon Aragon, Instructional Design Manager, Einstein Noah Restaurant Group & Caribou Coffee Ellen Badger, Associate Principal, McKinsey & Company Caleb Clayton, Manager, L&D Facilitator, Fidelity Investments
Why are we still training them like our grandfathers’ generation?
What you already know... Corporate training is often: Outdated and hard to update Not scalable Inconsistently delivered, especially globally Expensive and time consuming to produce Not effective Not engaging Not data-driven Corporate training is BROKEN.. Why!?
Anatomy of a MOOC
Emerging themes edX has observed since 2012 Programs work Alternative credentials and credit have gained traction Employers are accepting alternative credentials An evolution of the path to university is emerging Xseries Program completion rates are higher than MOOCs Verified certificate take rates are higher for courses part of an XSeries Engagement levels are higher than individual MOOCs Corporations prefer complete program for a topic area Market research points to learner demand Verified certificates are a new signaling mechanism Rise of interest in offering credit New ‘MicroMasters’ credential has received strong positive feedback from universities, learners, corporations, government Badges, Xseries, nanodegree and specialization certificates are increasingly visible in market RTI / Duke HR survey shows 73% of organizations viewed MOOCs positively with respect to hiring decisions for job edX learners have increasingly been sharing job success stories based on earned certificates and credentials from edX courses The concept of a porous university is gaining traction (Megan Smith, US CTO) Students going back and forth from online and on-campus as they navigate university and career opportunities Credit forms the connective tissue
What you may not realize but should… Millennials will comprise 75% of the workforce in < 10 years. 50% of today’s jobs will not exist in 2030 because of technology and automation. 45% of learners surveyed want credit and/or professional credentials for training, for career purposes. 77% of learners feel credentials from online platforms backed by universities, are valuable to employers. 43% of edX respondents said their MOOC courses helped advance their careers. FROM MCKINSEY 2014 GLOBAL SURVEY OF 1200 LARGE CORPORATE LEARNING LEADERS: “Corporate academies are poised for change on the order of magnitude experienced a century ago” Many CLO’s think they don’t sufficiently deploy the full array of learning tools approaches now available Less than 50% of the orgs avail themselves of peer and self-directed learning, or risk-free learning environments. 33% of the respondents reported that their organizations lack systems to share learning among employees. CLO’s surveyed, overwhelmingly think that their org’s digital capabilities are too low. Majority expect corporate learning to change significantly within the next 3 years- new agility required to match the faster pace of business. 60% plan to increase their L&D spending and 66 % to increase the number of formal-learning hours per employee. Dissatisfaction w status quo: 43% of responding CLO’s believe their learning academies are not “very or fully aligned” with corporate priorities. 48% reported that their (academies) do not enable their companies to meet strategic objectives. 40 percent of CLOs say their initiatives are either “ineffective” or “neither effective nor ineffective” in assessing the capabilities and gaps of employees.