Richly Organic Company Overview
Overview Company Description Company Mission Product Categories Current Sales Expansion Plans Web Initiatives 9/17/2018
Company Description Richly Organic sells selling organic seeds and plants, gardening accessories, and educational materials, and hosts workshops and webinars designed to make organic gardening accessible for the average gardener. 9/17/2018
Company Mission Our mission is to take the mystery out of organic gardening by providing backyard gardeners with the products and advice they need to make eating organic a part of their daily lives. 9/17/2018
Product Categories Seeds Plants Educational Materials Heirloom Vegetables Grains Edible Flowers Plants Fruits Educational Materials Online Newsletter Books and Journals Workshops Gardening Accessories Tools Growth Aids Composting 9/17/2018
Sales Summary 9/17/2018
Top Product Sales Richly Organic experienced an excellent year with sales 25% higher than the previous year Heirloom plants and seeds continue to be great sellers Sales of edible flowers are 40% higher than the previous year 9/17/2018
Top Workshops The Heirloom Tomatoes workshop still our bestseller 9/17/2018
World Gardens Event Presented by gardening guru Marsha Wang, the World Gardens Event will feature gardens from three countries on three continents. Australia Ireland Japan 9/17/2018
Summary Richly Organic has established a solid market share of the online market for organic gardening products Ongoing challenges include: Adding profitable product lines Attracting more participants for workshops and webinars Hosting special events to put the spotlight on the benefits of organic gardening 9/17/2018
Expansion Plans Develop new heirloom varieties Offer discounts on workshops to regular customers Create a “Richly Organic” loyalty program Develop webinars that feature gardening celebrities Sponsor a “Backyard Organic” series of contests 9/17/2018