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PΣAσMμ Dan Predictive Analytic Management 1. Customer Segments Who are our most important customers? Dan PΣAσMμ Predictive Analytic Management 9/17/2018

2. Value Proposition Relevance Intrinsic Extrinsic Personal Accomplishment Commitment to Profession Personal Satisfaction Extrinsic Relevance Career Gains Financial Gains What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? 9/17/2018

3. Customer relationship Advisory Board Nat Sliver Associations (PMI + Prince2) Government (EU, UN, national) Industry (Oracle, IBM, CL) Universities (Stanford, Cambridge, etc.) Coursera and other MOOC Granting Authorities (RFP for Data Science) What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? 9/17/2018

4. Channels Website (Google) Partner with training organization MOOCs Packaged with PRINCE2 and PMI MOOCs Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? 9/17/2018

5. Revenue Streams PRINCE2 – 5 000 per year PMI – 65 000 per year MCIS – 650 000 per year Projection Management Roles increase – 15 million Sales from content Revenue through certification 1% = 14 400 x $599 = $ 8.6 mil The Business model: For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? 9/17/2018

6. Key Resources & Activities Team Project Management Marketing Subject Matter Experts Content Website Platform Training Testing / Certification Activities Finanical Planning Source People Consultants SMEs Content Development Marketing (Linkedin) Delivery Resources What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? 9/17/2018

7. Key Partners Associations Data Professional Project Management (PRINCE2 / PMI) AXELOS Institute of Directors Data Professional Open-source solutions (keeping cost down) Remote Proctoring Firm Blue Chips Who are our Key Partners? Who are our Key Suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? 9/17/2018

8. Wild Card 9/17/2018