Google Analytics & Search Console

Slides:

Advertisements

Similar presentations

(SEM) SEARCH ENGINE MARKETING Build Your Brand & Maximize Revenue.

Advertisements

Building Blocks Understanding and quantifying how your website is performing is a complex task. There are so many tools and activities available to marketers.

Alan BOYDELL, Google Analytics Manager, Southern Europe How to mesure and optimise your ROI using Web Analytics Analytics.

Microsoft Office Live Create Your Own Website Basics Behind Office Live Allows users to create a professional presence without the hefty expenses of.

Using Google Analytics to Improve Your Website By PaperStreet Web Design.

By Raza / Faisal By: Raza Usmani Faisal Khan. What is SEO? It is the process of affecting the visibility of a website or a web page in a search engine's.

Alexander Hartmann.  Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available.

Online Search Marketing OMI Certification Course – Discovery Documentation.

SEO Presentation High Level SEO overview 08 th December 2010.

MediaCom digital planning approach. LP - scripts plugged in page Supplier/technology: Gemius Where? Home page, in specific action buttons Purpose: Collect.

Our Process Project Summary Website Audit This option is an update and one time optimization of your existing website. We will modify and update your.

World Wide Web Resources What Do the Experts Say About Web Pages? February, 2001.

Google Confidential and Proprietary 1 Google University Google Analytics and Website Optimiser Dyana Najdi, Customer Analytics Manager, EMEA Lee Hunter,

What is ? Free service offered by Google The most widely used website statistics service* Provides statistics and reports about visitors and transactions.

Reporting and Analytics Snowsports Industries America Webinar Wednesdays October 1, 2014.

Search Engine Optimization for Public Relations Chris Kovac & Jason Bedell.

1 Tools for Website Effectiveness. What is your site producing? Sales PR Expanding client base Brand awareness Feedback.

Service Sales Solutions Business Optimization Presented by: Pamela Gentry Reynolds Web Solutions SET Team Reynolds Web Solutions SET Team.

What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.

Web Analytics Analytics - measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Gives.

Google Analytics Workshop

How to drive more and better quality traffic to your website.

WHAT IS IT & HOW DOES IT WORK?. SEO = search engine optimization optimizing content for search engines, right? Therefor if a search engine's jobs is to.

Keeping track of your website stats with Google Analytics is important. Tells you important things about your SEO efforts. Gives you clues into how visitors.

How to drive more and better quality traffic to your website.

Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.

GOOGLE TAG MANAGER. INTRODUCTION Google Tag Manager (GTM) is a free solution, introduced in October Google Tag Manager (GTM) is a free solution,

BM SEO TRAINING.  If you have a website on the internet, and you are looking to expand your presence in the search engines, you will want to consider.

Michael J. Bennett Digital Projects Librarian & IR Coordinator University of Connecticut Eastern CONTENTdm Users Group Conference Yale University New Haven,

Make it easy for customers. Add Sitelinks AdWords Sitelinks. Increasing choice and relevancy in your Search ads.

About Us: New Vision Digital is a Digital Marketing Company. We offers the services of Search Engine Optimisation (SEO), Social Media Optimisation (SMO),

Web Analytics Fundamentals Presented by Tejaswi, Chandrika, Sunil.

Business Catalyst SEO Business Catalyst SEO Online Marketing for BC Sites.

KiloBytes Technologies “New Face Of Technology” / Website: PPCwww.kilobytes.inPPC.

Crawling When the Google visit your website for the purpose of tracking, Google does this with help of machine, known as web crawler, spider, Google bot,

HOW TO USE GOOGLE WEBMASTER TOOLS TO IMPROVE SEO ? GOOGLE WEBMASTEER.

Presentation by: Rebecca Chambers WebDuck Designs

Search Engine Optimization

KiloBytes Technologies “New Face Of Technology”

The Best Free SEO Tools We Use Everyday

Conversionants Here we explain you about the power tool Google Analytics offered by Google to all the webmasters .

Google webmaster tools.  Webmaster is one or more person who is responsible to create one or more sites.  Google webmaster is now changed and called.

Web analytics principles

Jill Sullivan Senior Marketing Manager Infront Webworks

AdWords Sitelinks. Increasing choice and relevancy in your Search ads.

Search Engine Optimisation

AdWords Sitelinks. Increasing choice and relevancy in your Search ads.

Digital Marketing Overview

Google search console customer service phone number Call

Search Engine Optimization By Maddova Media Pvt. Ltd.

Analysis of new Changes in Google Search Console by Best Seo Company in Udaipur.

Web Traffic Analysis Script PHP Web Traffic Analysis Script PHP Web Traffic Analysis Software.

What is Digital Marketing? What is the use of Digital Marketing? Strategies of Digital Marketing Opportunities Search Engine Optimization.

Key points Content :- What is Digital Marketing? What is the use of Digital Marketing? Strategies of Digital Marketing Opportunities Search Engine Optimization.

How to Grow and Enhance Your Business by Means of Digital Marketing Exltech,Pune.

Enhancing Your Student Recruitment with Google Analytics

Google Analytics Workshop ICEF Toronto May 12th 2016

Digital Marketing Self-Assessment

The Language Schools Guide to Digital Marketing for International Recruitment Philippe Taza CEO Higher Education Marketing

Marketing and Advertising in E-Commerce

Created By: MelissaRitter.Com

Agenda What is SEO ? How Do Search Engines Work? Measuring SEO success ? On Page SEO – Basic Practices? Technical SEO - Source Code. Off Page SEO – Social.

Digital Marketing Starter Course

Screaming Frog, MOZ and More: What You Need to Know for Good SEO

WEB PAGES AND WEB SITES.

Best Digital Marketing Tips For Quick Web Pages Indexing Presented By:- Abhinav Shashtri.

Authority PPC Landing Page Best Practices

7 SEO Tools Most Used By Bloggers and Marketers.

Who is Using your webSite?

Presentation transcript:

Google Analytics & Search Console Chris Bugge | Hayley Lowe | Taylor Willis

Agenda What are they? Comparison Google Analytics Search Console Questions?

Google Analytics & Search Console “Freemium” Google tools Evaluate website performance Most widely used products of their kind Access to expert support

Google Analytics & Search Console Marketing folks Integrated with AdWords High-level to specific metrics Search Console(aka Webmaster Tools) The Webmaster SEO purposes Understand how Google views your site Google Analytics tracks visits only to pages which include the correctly configured Analytics Javascript code. If pages on the site don't have the code, Analytics will not track visits to those pages. Visits to pages without the Analytics tracking code will, however, be tracked in Search Console if users reach them via search results or if Google crawls or otherwise discovers them. Some tools define "keywords" differently. For example: The Keywords page in Search Console displays the most significant words Google found on your site. The Keywords tool in Google Adwords displays the total number of user queries for that keyword across the web. Analytics uses the term "keywords" to describe both search engine queries and AdWords paid keywords. The Search Console Search Queries page lists shows the total number of keyword search queries in which your page's listing was seen in search results, and this is a smaller number. Also, Search Console rounds search query data to one or two significant digits.

*Main source of Google’s revenue Google Analytics Why would Google offer an analytics service? *Main source of Google’s revenue

Google Analytics Tracks client IP and collects visit data Uses cookies & transmit a “beacon” Limitations Can be blocked (AdBlock, NoScript, disable cookies) Limited to 500,000 visits No given margin of error Privacy concerns

Search Console (Webmaster Tools) Monitor and maintain site presence in Google Name change to accommodate non “webmasters” Search Queries updated to Search Analytics More accuracy Better Filtering Options

Questions?