learn how to make the most of your social media without feeling overwhelmed or technologically challenged.

Workshop Date Time Facebook Beginners Thursday 6th July 10am-1pm Facebook Intermediate 1.30pm-4.30pm Facebook Ads Introduction Thursday 13th July Facebook Ads Practical Twitter Beginners Thursday 20th July Twitter Intermediates LinkedIn Beginners Thursday 27th July LinkedIn Intermediates Hootsuite Beginners Thursday 3rd Aug Canva Beginners Mailchimp Beginners Thursday 10th Aug Mailchimp Intermediate Google Analytics Beginners Thursday 17th Aug Google AdWords Beginners A series of 14 social media training workshops for small businesses and business owners at the Natural Entrepreneurs Workspace this Summer. These are interactive sessions with tailored support to get you and your business up and running with social media and feeling confident with the digital platforms. Each workshop is 3 hours long and costs £45 Tea, coffee and cake will be provided Book any 3 workshops for £120 Book all 14 for £490 (saving £140)

after this training you will be able to… After this training you will be able to… 1. Update your about page information 2. Add a cover image and a call to action button 3. Schedule a post at a set day and time 4. Create an event/offer/note 5. Create a post with a call to action button 6. Know what makes a good Facebook post 7. Find out how well your posts are performing

after this training you will be able to… After this training you will be able to… 1. Create a carousel post 2. Create a video slideshow post 3. Add your services 4. Reorder your page tabs 5. Find out when is a good time to post on your page 6. Add third party apps 7.Know what makes a good Facebook posting strategy

After this training you will be able to… 1 After this training you will be able to… 1. Understand the difference between a boosted post and an ads manager advert 2. Understand the different ad types and objectives 3. Understand the different audiences you can create 4. Find your Facebook pixel 5. What makes a good ad creative 6. Choose budget options

After this training you will be able to… 1 After this training you will be able to… 1. Set up an Ads Manager account 2. Set an ad objective 3. Create an audience using demographics and interests 4. Create an advert 5. Set a budget 6. Publish an advert

After this training you will be able to… 1 After this training you will be able to… 1. Update your profile info, photo and cover image 2. Use different tweet mediums: text, image, video, gif 3. Understand what makes a good tweet 4. Use lists to follow people and topics 5. Follow trending topics 6. Find and use the right hashtags 7. Set up Twitter Analytics

after this training you will be able to… After this training you will be able to… 1. Schedule tweets using 3rd arty apps 2. Shorten links using a link shortener 3. Participate in a Twitter chat 4. Understand how your tweets are performing 5. Create a Twitter Moment 6. Understand what makes a good Twitter strategy 7. Get started with Twitter Ads

after this training you will be able to… After this training you will be able to… 1. Update your profile and background image 2. Add work samples as images and videos to your profile 3. Add your skills 4. Customise your invitations to connect 5. Join a group discussion 6. Find people and companies using advance search 7. Understand what makes a good LinkedIn post

after this training you will be able to… After this training you will be able to… 1. Add projects to your profile 2. Add volunteer experience to your profile 3. Add other accomplishments to your profile 4. Publish an article (previously known as Pulse) 5. Create a company page 6. Export your LinkedIn contacts 7. Understand what makes a good LinkedIn strategy

after this training you will be able to… After this training you will be able to… 1. Add 3 social profiles to your account 2. Add streams to monitor your activity 3. Add streams for social listening to follow topics 4. Add streams to follow and engage with people 5. Schedule posts 6. Bulk schedule posts 7. Analyse your social posts

after this training you will be able to… After this training you will be able to… 1. Use Canva design templates 2. Create your own design layout 3. Customise Canva backgrounds 4. Customise Canva text elements 5. Upload your own images and logos 6. Create your brand design guidelines 7. Create a social media post in Canva

after this training you will be able to… After this training you will be able to… 1. Create a branded Mailchimp template -Header image/logo, Social media footer 2. Create a Mailchimp campaign using the drag and drop elements - Images, Videos, Button links 3. Upload your mailing list 4. Preview, test and send a campaign 5. See who opened your email

after this training you will be able to… After this training you will be able to… 1. Create social cards to share your email on social media 2. Segment your mailing list into groups 3. Re send a campaign to people who didn’t open it 4. Personalise your emails with merge tags 5. Create a branded email sign up form 6. Analyse your email results 7. Get stated with automation with a welcome email

after this training you will be able to… After this training you will know… 1. How many people are visiting your website 2. How long they stay on your site 3. Which pages they visit on your site 4. Which city they were in when they looked at your site 5. How many people visit your site from social media 6. How many people found you in Google search engine results 7. How many visitor you get from links on other sites/online directory listings

after this training you will be able to… After this training you will be able to… 1. Generate a list of keywords that people are searching for 2. Create ad groups for your keywords 3. Ad negative keywords to your ad groups 4. Understand broad match and exact match settings 5. Set location targeting 6. Create an ad 7. Understand your ad results

learn how to make the most of your social media without feeling overwhelmed or technologically challenged. £45 per workshop Any 3 workshops for £120 All 14 for £490 (save £140)

How long are the workshops? Each workshop is 3 hours long and includes free teas and coffee and grandma’s homemade cake. Where are the workshops? The workshops are held at the Natural Entrepreneurs Workspace at Forest Farm Business Park on the A19 near the Designer Outlet. There is free parking, a nearby bus stop and a cycle path. Please get in touch for more details. I’m not sure which is the right level for me? Give me a call on 07730578250 and we can talk about what you need to make sure you choose the right workshop for you. How do I book? Single workshops are available to book online www.yourmarketingspecialist.co.uk/summerschool. To claim any special offers or multiple bookings please email louise@yourmarketingspecialist.co.uk. Payments must be made in advance to secure your place. Who are these workshops for? Anyone who wants to become more confident in using social media to promote their business. Suitable for business owners and employees, start ups, non profits and community organisations. What do I need? These are interactive sessions with tailored support so please bring a laptop and the relevant account log in details. You will need an account set up before the session starts. If you don’t have an account call me so we can get you set up before hand.

Workshop Date Time Facebook Beginners Thursday 6th July 10am-1pm Facebook Intermediate 1.30pm-4.30pm Facebook Ads Introduction Thursday 13th July Facebook Ads Practical Twitter Beginners Thursday 20th July Twitter Intermediates LinkedIn Beginners Thursday 27th July LinkedIn Intermediates Hootsuite Beginners Thursday 3rd Aug Canva Beginners Mailchimp Thursday 10th Aug Google Analytics Beginners Thursday 17th Aug Google Adwords Beginners Book Single Workshops Online www.yourmarketingspecialist.co.uk/summerschool Book Multiple Workshops Email louise@yourmarketingspecialist.co.uk to claim special offers and multiple bookings. Questions?

www.yourmarketingspecialist.co.uk/summerschool