Dynamics MarketPlace - What does it mean to you Dynamics MarketPlace - What does it mean to you? Ross Dembecki Lead Product Manager CRM Microsoft Australia SESSION: AP045

Leveraging Online Marketing with Microsoft Drive Demand and Generate leads with: Microsoft Dynamics Marketplace Social Media Campaigns Search Marketing Automation

Cloud Applications Vision Microsoft Online Services MPN Partner Apps and Services Customers Relevant to their business or workload Easy-to-use experience Rating and Reviews by other customers Partners Leverage the Cloud opportunity Join Microsoft in the journey to provide Cloud services Get exposure through Microsoft’s customer outreach Microsoft Address a customer business need New business model Compete effectively

Visible Anywhere Position partners wherever customers are Discover Learn Try Buy Use System Center … Customer Destinations Azure CRM OL Office 365 Dynamics Product UI Cloud power Office 365 Campaign Web sites Product marketplaces ….. Google SharePoint Alliances Yahoo Office Distibutors Bing Product Web sites 3rd party marketplaces Search engines Partner Destination Catalogue Provisioning Syndication MS Platform Ready validation Rating and reviews API/SDK

Pinpoint Priorities for this Year Ranking Partner experience Partner-to-Partner Platform enhancements Search engines MS Store Partner tools Integration Demo Try Buy Marketplace capabilities

B2B Buying Process has Transformed… >80% of BDMs buying a business solution use online information to influence their purchase decision 93% of B2B buyers use search to begin the buying process >55% of IT professionals “use social media to make better decisions based on insights from like-minded professionals.” 9 out of 10 buyers say that when they’re ready to buy, they’ll find you. 90% of B2B technology buyers view online video. 80% read blogs. 69% are active in social networks. BUYER SELLER

Connecting Dynamics Prospects with Dynamics Partners

Microsoft Dynamics Marketplace www.microsoft.com/dynamics/marketplace Convergence 2011 9/17/2018 Microsoft Dynamics Marketplace Global platform for partner listings and solution packages Help customers discover you Powerful lead generation tool with traffic driven by Microsoft Dashboard provides analysis of traffic and leads Available today in more than 29 countries © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Dynamics Marketplace – Key Capabilities Replaced Solution Finder in June 2011 Applications and Professional Services listings New Optimised Search Logic Ratings and Reviews Discover, Download and Deploy Applications http://www.microsoft.com/dynamics/marketplace

Traffic & Lead Generation Dynamics Partners Dynamics Marketplace / Pinpoint Search Engines MS Webpages Dynamics product

Get Started! Profile your Offerings in Pinpoint.com Get Listed My Dashboard Test your Application Achieve ERP or CRM Competency for Professional Services listing Approved and listed in Dynamics Marketplace CfMD for better ranking Provide 2 customer references per country or CfMD reseller

How to Successfully Generate Prospects Specific, Succinct Profiles are 10 times More Likely to Generate Customer Interest ! Keywords drive Discovery Services & Application profiles improve Ranking Customer Reviews get more Weighting

Optimise your Pinpoint Profile Plan Think Customer Manage Decide where to get listed State exactly what your application does to whom Be specific – “Less is more” Use language your customer understands List at least five customer benefits Include customer reviews and ‘demo’, ‘try’, and ‘buy’ buttons Add/update regularly – use Pinpoint dashboard to optimise listing and track progress

Microsoft Dynamics Partner Marketing Resources PartnerSource is your single destination to… Learn Connect & Get Support Generate Leads MSB $ Dynamics Partner Academy Marketing Community Marketing Services Bureaus Dynamics Marketplace Demand Gen Campaigns Access Marketing & Sales training & coaching that’s Microsoft Dynamics-specific. Ask questions & get marketing support from Microsoft & marketing agencies in the online forum. Get the most out of an investment in marketing by working with a local marketing agency. Leverage Microsoft.com and profile your company & solutions to reach customers worldwide. Leverage the Microsoft brand & investments, and use co-branded campaign assets for your demand generation.

Online Marketing Services for Microsoft Partners Comprehensive training and resources for partners on website optimisation, SEO, SEM, web analytics, and social media: www.onlinemarketingMSpartners.com Search Engine Optimisation Increase your ranking in the organic results delivered by search engines Increase site accessibility and receive more qualified site visitors inclined toward purchasing Baseline website assessment, consulting and follow up reporting – $2950 Custom Website Design Custom site designs from Basic, Advanced to e-Commerce Call to action elements, analytics tracking code and landing pages Average pricing: $1800-3500 Social Media Services Social Media Optimisation Management: Facebook, Twitter, Youtube, LinkedIn Average pricing: $2250 Paid Search Pay per Click Ad Campaigns Management: Bing, Yahoo, Google AdWords, Facebook, Youtube, LinkedIn, Twitter. Set up, analysis and optimisation – average pricing $3000 Monthly retainer averages $2500

Using Marketplace and More Convergence 2011 9/17/2018 Using Marketplace and More John Gravely ClickDimensions – Pod 19 Twitter: @ClickDimensions © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Marketing Automation Web Tracking Campaign Tracking Landing Pages Email Marketing Social Discovery Drip Marketing Lead Scoring Form Capture Search/Advertising API (with Event and eCommerce Tracking) Surveys Subscription Management

Traditional Marketer’s Tools Email Marketing Social Discovery and/or Monitoring ? Web Site Analytics Surveys

CRM + Email + Analytics + Surveys + Social Customer Web Site(s) ClickDimensions on Windows Azure - ClickDimensions API All Data in One Place - Dynamics CRM data - Email Marketing Data - Web Analytics Data - Surveys, Social Recipient Inboxes

Data Inside CRM

Dynamics Marketplace

Partner Opportunity No fees – no drama Dedicated Partner Account Manager Year over year margin Internal use rights Demo account provisioning Demo system access Referral fee for non-CRM partners Lead with marketing and close more deals www.clickdimensions.com/newsletter

PARTNER RESOURCES Ensure potential customers can find you on Pinpoint http://pinpoint.microsoft.com/en-AU Leverage the Partner Marketing Centre to help you reach more potential customers https://partner.microsoft.com/Australia/salesmarketingsection Get paid – ensure that you qualify for the CRM Certified Software Advisor incentive. Speak to your PAM for more info Skill up your teams for success with the Partner Learning Centre and local Readiness https://partner.microsoft.com/Australia/trainingevents Differentiate your business by signing up to the Customer Relationship Management competency https://partner.microsoft.com/Australia/program/competencies Blog: LinkedIn: Twitter:

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