RCMA Communications, Membership, AND EDUCATION committee Note: Slight name change of committee (CEMC to CMEC)

RCMA Communications, Membership, and Education Committee Co-Chair: Matt Lendzinski, The Dow Chemical Company Co-Chair: Scott Gayle, American WeatherStar RCMA Communications Task Force Co-chair: Vicki Demarest, The Dow Chemical Company Co-chair: Josh Spencer, Advanced Marketing International Matt: Slight restructuring: removed the Membership & Program Task Force and now there is just Communications Task Force. Co-Chairs of committee and task force experience slight change.

CMEC Discussion Items Review of 2017 CMEC Activities Communications Task Force Membership 2018 International Roof Coatings Conference Matt

2017 Communications Outreach Update 6 Press Releases 4 Associate Member E-Blasts 2 Trade Publication Articles 1 Newsletter 1 Webinar 1 Collateral Piece Matt

CMEC Discussion Items Review of 2017 CMEC Activities Communications Task Force Membership 2018 International Roof Coatings Conference MATT:

RCMA Communications Task Force RCMA Articles & Online Content RCMA E-Newsletters RCMA Associate Member E-Blasts RCMA Press Releases RCMA Website & LinkedIn Group

Publication & Contributors Joe Mellott and Stephen Wolf, Garland 2017 Completed Articles Publication & Contributors Topic Run Date Durability + Design Steven Heinje, GAF Metal Roof Coatings March 2017 Construction Canada Joe Mellott and Stephen Wolf, Garland Factors Driving the Future of Roof Coatings Home Energy Liz Robinson, ECA Gentrification Without Displacement April 2017

2017 Upcoming Articles and Opportunities Publication & Contributors Topic Run Date Durability + Design OPEN Specifying Roof Coatings August 2017 2017 Cool Roof Ratings September 2017 Facility Management Industry Organizations and Associations (RCMA Spotlight) Metal Roofing Magazine Greg Ross, Lion Elastomers Rehabilitation and Maintenance of Metal Roofs RCI Online Jim Arnold Kemper System America Your First Step to Success- Substrate Preparation October 2017 Tim Diamond and Steven Wolf, Garland Kyle Ziebart, Astec Roofing Retrofit/Recovering December 2017

FacilitiesNet 2017 FastCast Date: March 23, 2017 Topic: LEED v4 & Benefits of Roof Coatings Sponsors: Tropical Roofing Products, GAF, Dow Chemical Company, Astec Re-Ply Roofing John F: Lengthier description of topic: Coatings for roof systems continue to capture market share because they help prolong roof life, save energy and improve interior comfort levels. Also, roof coatings are an important part of the LEED certification program relative to rooftops. The webinar will discuss the LEED v$ update relative to roof coatings as well as provide case studies showing energy savings and increased comfort levels

RCMA E-Newsletters September 2016 March 2017 Distribution: 257 Open Rate: 36% Click Rate: 27% March 2017 Distribution: 295 Open Rate: 33% Click Rate: 14% Matt: Number of people Newsletter sent to increased 26 people from March. The average open rate this year is 34% and the newsletter averages 19 clicks. Associate members can continue to submit news to be featured.

RCMA Associate Member E-Blasts Matt $500 per E-Blast, one available per month Provide your content/images and RCMA will design it Great marketing for new products, facilities, services, etc. Over 350 impressions

Month Associate Member OPEN February Munzing Corporation March Dow Chemical Company April BASF Corporation May N/A June STI Polymer July Lion Elastomers August OPEN September October November December Matt

2017 RCMA Press Releases Recap Topic Month RCMA Presents Industry Award and Annual Meeting February 2017 RCMA Appoints New Executive Director March 2017 RCMA Supports OSHA National Safety Stand Down May 2017 RCMA Supports NRCA National Roofing Week RCMA Appoints New Technical Director, Tim McQuillen June 2017 RCMA Supports OSHA Safe + Sound Week

RCMA Group Forum for sharing articles, ideas, and events 444 members as of June 2017 40 LinkedIn Posts Not on LinkedIn? Join the conversation today! 73 Matt: Other facts about RCMA LinkedIn: From January to September 2016 increased group members from 346 to 420. A total of 35 posts in group this year and 41 comments/likes on posts. We want to stress that this is a forum for RCMA Staff, Members & others to post about job openings, news, updates, products, etc. related to roof coatings.

RCMA Website: Roofcoatings.org Visit RCMA’s website for updated information on: Upcoming RCMA and industry events Recent news: e-newsletters, press releases, video and presentation content Interactive VOC maps Database of available roof rebates Membership listing and other industry resources

CMEC Discussion Items Review of 2017 CMEC Activities Communications Task Force Membership 2018 International Roof Coatings Conference Josh S.

RCMA Membership Update: February 2017 Josh

RCMA New & Potential Members New 2017 Members Anvil Paint and Coatings Miami Chemical Miami Chemical Neptune Coatings Potential 2017 Members ABS Specialties American Refining Group Creafill Fibers Corp. Kraton Polymers Lucas Coatings, Adhesives & Sealants Richard’s Paint Rhino Linings Corporation Thermotek Group EPS Materials

CMEC Discussion Items Review of 2017 CMEC Activities Communications Task Force Membership 2018 International Roof Coatings Conference Josh S.

RCMA Meetings RCMA 2018 International Roof Coatings Conference Fairmont Chicago Millennium Park Chicago, IL July 23 - 26, 2018

WHO SHOULD WE RECRUIT TO BE A 2018 IRCC CONFERENCE PARTNER? 2016 IRCC Conference Partners Oak Ridge National Laboratory (ORNL) Lawrence Berkeley National Laboratory (LBNL) National Research Council of Canada (NRC) Liquid Roofing and Waterproofing Association (LRWA) Canadian Paint and Coatings Association (CPCA) European Cool Roofs Council (ECRC) Cool roof Rating Council (CRRC) American Council for an Energy-Efficient Economy (ACEEE) National Roofing Contractors Association (NRCA) Global Cool Cities Alliance (GCCA) Alliance to Save Energy (ASE) WHO SHOULD WE RECRUIT TO BE A 2018 IRCC CONFERENCE PARTNER?

Potential 2018 IRCC Media Partnership Publications: Design + Durability CoatingsPro Magazine* Metal Roofing Magazine RCI Interface Buildings Magazine Construction Canada Facility Maintenance Decisions (FMD)* Roofing Magazine Coatings World *Indicates 2016 Media Sponsor Info on Sponsorship RCMA to Provide Media Sponsor: Option to have issues of your magazine distributed at our registration desk at the conference Your logo included as a designated media supporter on our conference communications One complimentary IRCC registration for your publication staff to attend a full-day of the conference, on July 19 (additional media attendee registration rate: $100) Media Sponsor to Provide RCMA: List the IRCC dates in calendar of industry events (online and print) Post an IRCC promotional banner or article online and/or feature conference ad in print edition

2018 International Roof Coatings Conference Planning Launching call for Abstracts this summer Setting up unique 2018 IRCC microsite this summer to host conference information Abstract review, selection and announcement completed by Conference Committee by early 2018 New unique conference branding and promotion

IRCC Research Topics and Abstracts Target audiences: Roof Coatings Manufacturers Raw Material Suppliers Academics and Students Trade Associations / Non-Profits Research Laboratories Government Officials / Regulators Building Owners / Property Managers

Further 2018 IRCC Discussion Topics?

QUESTIONS?