The 41st Annual Bayou Classic November 24-30, 2014

Mission The Bayou Classic provides scholarship dollars to Southern University System and Grambling State University athletic departments. The Bayou Classic also includes and acknowledges other curriculum fields of study including STEM, Nursing, Technology, Law, Agriculture & Music for scholarship dollars. The Bayou Classic creates internships and hiring opportunities with global companies for both universities. The Bayou Classic provides opportunities for students to attend one of the nation’s Historically Black Colleges and Universities.

History It started out as a simple football game between two rival schools and now, 40 years later, it has morphed into something much larger. The Bayou Classic is now six days of events featuring a parade, fan festival, a golf tournament, empowerment seminars, a battle of the bands and much more, all of which culminates with a football matchup between the Jaguars of Southern University and the Tigers of Grambling State University. The Bayou Classic is played at the Mercedes-Benz Superdome annually on the Saturday following Thanksgiving with kick-off at 1:30 pm CST. The 41st Annual Bayou Classic will break the tied winning record of 20 wins each between both Southern and Grambling. The rivalry between the two schools dates back to 1974, when the first Bayou Classic was held in New Orleans’ Tulane Stadium. Since then, tens of thousands of fans have gathered not only for the game, but also for what is now a full week of festivities in New Orleans. One of the entertainment highlights of the lead-up to the big game is provided by the two schools’ marching bands. The Southern “Human Jukebox” and the Grambling “Marching Tigers” will again compete in a “Battle of the Bands” event held the night before the game in the superdome. Those same two marching bands will participate in the Fourth Annual Bayou Classic Thanksgiving Day Parade, from the Superdome to the French Market. The parade will showcase floats, marching bands, military units, alumni groups and motorized units.

Bayou Classic: 6 Days of Events Tuesday Coaches’ Press Conference Mercedes-Benz Superdome expected attendance: 300 Wednesday Economic Development Summit New Orleans Ernest N. Morial Convention Center expected attendance: 150 Thursday Bayou Classic Thanksgiving Day Parade Mercedes-Benz Superdome to the French Market expected attendance: more than 40,000

Bayou Classic: 6 Days of Events Friday Bayou Classic Golf Tournament Joe Bartholomew Golf Course (Pontchartrain Park) expected attendance: 150 Career & College Fair Hyatt Regency New Orleans expected attendance: 300 Coaches Luncheon expected attendance: 600 Fan Fest/Vendor Village Champion Square at the Mercedes-Benz Superdome expected attendance: more than 9,000 Battle of the Bands & Greek Show Mercedes-Benz Superdome expected attendance: more than 24,500

Bayou Classic: 6 Days of Events Saturday Fan Fest/Vendor Village Champion Square at the Mercedes-Benz Superdome expected attendance: more than 9,000 Bayou Classic (Grambling vs. Southern) Mercedes-Benz Superdome expected attendance: more than 47,000 Sunday Bayou Classic Gospel Brunch House of Blues New Orleans expected attendance: 75

Statistics Ranked #2 in HBCU classics with more than 47,000 attendees Celebrity attendance: Kevin Hart, Will Packer, Doug E Fresh Government leaders: Mayor of New Orleans Mitch Landrieu, US Senator Mary Landrieu, Louisiana Lt. Governor Jay Dardenne, New Orleans City Council, Jefferson Parish President John Young More than 40,000 attendance at Third Annual Bayou Classic Thanksgiving Day Parade More than 9,000 attendance at Fan Festival More than 200,000 people visit New Orleans during Bayou Classic Weekend Only HBCU Classic on national television Hotel occupancy during Bayou Classic is more than 90% $50 million economic impact Reach more than 6.7 million impressions annually

HBCU Market Value Cultural travelers – local, regional & national Travel great distances to support events Treat HBCU gatherings as vacation and spend liberally Loyal to cities and companies that welcome and support HBCUs 80% are 35 year or older 50/50 male and female 85% of income is greater than $50K

New Orleans Welcomes 9 million visitors annually A must-see destination by National Geographic Traveler North America’s Leading Sports Tourism Destination 2013 (World Travel Awards) Named one of Travel + Leisure Magazine’s 2013 America's Favorite Cities New Orleans was selected as the Best Large City in AAA Southern Traveler's Best of the South reader poll TripAdvisor ranked New Orleans among the most affordable cities in the U.S. for domestic travelers

Bayou Classic PLATINUM NBC NBC Commercial: 30-seconds NBC Billboard: 5-seconds MERCEDES-BENZ SUPERDOME Mercedes-Benz Superdome field-level signage Mercedes-Benz Superdome interior digital signage Mercedes-Benz Superdome Pro-Star video: 30-seconds Mercedes-Benz Superdome PA announcement Mercedes-Benz Superdome on-field activation DIGITAL MARKETING Bayou Classic logo rights Bayou Classic website: logo & link inclusion Bayou Classic social media: content distribution MARKETING/PROMOTIONS Product sampling/promotional table Bayou Classic program: full-page ad ADDED VALUE Exclusivity Bayou Classic Roadshow inclusion VIP Hospitality Suite experience at Bayou Classic Sponsor credentials Welcome reception invitation Battle of the Bands tickets Game day tickets Golf tournament participation Gospel brunch tickets VIP parking

Bayou Classic GOLD NBC NBC Commercial: 30-seconds NBC Billboard: 5-seconds MERCEDES-BENZ SUPERDOME Mercedes-Benz Superdome interior digital signage Mercedes-Benz Superdome Pro-Star video: 30-seconds Mercedes-Benz Superdome PA announcement Mercedes-Benz Superdome on-field activation DIGITAL MARKETING Bayou Classic logo rights Bayou Classic website: logo & link inclusion Bayou Classic social media: content distribution MARKETING/PROMOTIONS Product sampling/promotional table Bayou Classic program: full-page ad ADDED VALUE Bayou Classic Roadshow inclusion VIP Hospitality Suite experience at Bayou Classic Sponsor credentials Welcome reception invitation Battle of the Bands tickets Game day tickets Golf tournament participation Gospel brunch tickets VIP parking

Bayou Classic SILVER NBC NBC Billboard: 5-seconds MERCEDES-BENZ SUPERDOME Mercedes-Benz Superdome interior digital signage Mercedes-Benz Superdome on-field activation DIGITAL MARKETING Bayou Classic logo rights Bayou Classic website: logo & link inclusion Bayou Classic social media: content distribution MARKETING/PROMOTIONS Product sampling/promotional table Bayou Classic program: full-page ad ADDED VALUE VIP Hospitality Suite experience at Bayou Classic Sponsor credentials Welcome reception invitation Battle of the Bands tickets Game day tickets VIP parking

Bayou Classic BRONZE MERCEDES-BENZ SUPERDOME Mercedes-Benz Superdome interior digital signage DIGITAL MARKETING Bayou Classic website: logo & link inclusion Bayou Classic social media: content distribution MARKETING/PROMOTIONS Product sampling/promotional table Bayou Classic program: full-page ad ADDED VALUE Sponsor credentials Game day tickets

Promotion Media coverage Regional radio and broadcast advertising Print media advertising Digital marketing

Future Strengthen University-Business Collaboration Target specific strategies, policies and actions to leverage university assets to meet the needs of business and industry to grow jobs, wealth and economic opportunities Develop Entrepreneurial Opportunities Engage students in becoming proactive with their future through creative thinking about career choices and entrepreneurship opportunities Create Job Opportunities Identify and expand partnerships and resources to create job and internship opportunities for students. Grow Local Economies Bayou Classic raises the profile of HBCUs and Louisiana. Given its economic impact to the state of Louisiana a permanent legislative appropriation is being researched and steps are in place for this request Raising the Visibility of HBCUs to the Corporate World Continue to raise the awareness of the importance of the corporate world to financially support HBCUs through university scholarship programs

“Our client, Universal Pictures was extremely impressed with the level of professionalism, hospitality and graciousness of the entire team. Kevin Hart was honored to introduce the halftime show and Will Packer expressed his interest of wanting to return with another film! We know the brand awareness and exposure of Ride Along at the 2013 Bayou Classic contributed to the success of Ride Along being the highest grossing film during Martin Luther King weekend in history toppling 48.5M! We look forward to 2014!”   Verona Jones Senior Account Manager, Marketing Liquid Soul Media

“New Orleans is where champions are crowned “New Orleans is where champions are crowned. And at Thanksgiving, the Bayou Classic brings the excitement of explosive gridiron action and the authenticity of the Crescent City to visitors from around the country.   In particular, Thanksgiving is an especially wonderful time to visit New Orleans, with many options for shopping, dining and sightseeing. New Orleans, Thanksgiving and the Bayou Classic – the classic Trifecta!”   - Mark Romig President and CEO The New Orleans Tourism Marketing Corporation

“The Bayou Classic has long been a cornerstone event in a city known for hosting spectacular affairs. The success of the 40th anniversary displays the true regeneration of this rich tradition and reaffirms the impact it has on the city of New Orleans. With a foundation rooted in higher education and cultural advancement, the Bayou Classic is a profound reminder that we must proactively commit to ensuring the sustainability of those special events that enhance not only the New Orleans economy, but more importantly – its spirit.” - Michael Smith General Manager Hyatt Regency New Orleans z

“When it comes to showcasing the rich traditions and historic missions of HBCUs, it just does not get any better than Grambling State University and Southern University in the enduring football rivalry known as the Bayou Classic. These are two great Louisiana universities, with two great academic and athletic traditions… and it all makes for one great weekend of entertainment. Whether it is the Battle of the Bands, the Greek Show or the Thanksgiving Day parade through downtown New Orleans, the Bayou Classic has inspired generations of Louisiana college football fans and it is sure to remain a must-celebrate event for years to come. We are so glad that Cox can be a part of the tradition.” - Jacqui Vines Senior Vice President and General Manager Cox Communications

“We view the Bayou Classic as the premiere HBCU event in college football. It gave out client (Allstate) an opportunity to differentiate themselves and communicate a leadership position with a priority target.” - Sean Ferrell Account Manager IMG

For more information visit: www.NOCCI.com NOCCI, Inc. 501 Basin Street New Orleans, LA  70124 For more information visit: www.NOCCI.com Susan Landry Bayou Classic Sponsorship Director Email:  slandry@nocci.com Office Phone:  (504) 888-7608 Cell Phone:  (520) 429-7466 Valerie Huntley Bayou Classic Sponsorship Sales Email:  val.bayouclassic@gmail.com Office Phone:  (504) 888-7608 Cell Phone:  (504) 338-8566

The 41st Annual Bayou Classic November 24-30, 2014