RETARGETING HOW TO SETUP YOUR FIRST CAMPAIGN
Who We Are and Some of Our Clients The Mather Group is Josh, Rachel, Stephanie, Ryan, Jocelyn, Luke and Becky. We have worked with cyber security companies, warehouse juggernauts, media moguls, and everything in between. Our clients range from large organizations that are looking to drive high dollar sales to start-ups looking to launch and improve their funnel.
We’re going to show you What is retargeting? Why should you do it? How does it work? How do you set it up? Facebook Google [We will have a copy of the presentation available to you.] How many people are doing retargeting? Want to learn more about retargeting and why to do it? Feel advanced and want some ninja tips?
What is retargeting? They see you everywhere they go Customer visits website They see you everywhere they go
How does retargeting work? http://smallbusinessppc.com/wp-content/uploads/2016/12/Retargeting-ad1.jpg
How does retargeting work?
Facebook: How to setup retargeting? Create a Facebook pixel Create an audience Install custom audience pixel on your website Create ad Test Link: https://www.facebook.com/business/a/online-sales/custom-audiences-website
Facebook: How to setup retargeting? Create a Facebook pixel Ads Manager > Pixels > Set Up Pixel
Facebook: How to setup retargeting? 2. Create an audience Ads Manager > Audiences > Custom Audiences > Website Traffic
Facebook: How to setup retargeting? 3. Install custom audience pixel on your website In site header <head> … </head>
Facebook: How to setup retargeting? 4. Create ad Ads Manager > Create Ad
Facebook: How to setup retargeting? 4. Create ad Ads Manager > Create Ad Set to Custom Audience
Facebook: How to setup retargeting? 5. Test! Chrome Facebook Pixel Helper
Google: How to setup retargeting? Create Remarketing tag Install tag on website Create a new Campaign (Display network only) Marketing Objectives: Buy on your website Choose how to target your ads: Interests and remarketing Link: https://support.google.com/adwords/answer/3210317?hl=en
Google: How to setup retargeting? 1. Create Remarketing tag Remarketing Tag > Setup Copy Code
Google: How to setup retargeting? 2. Install tag on website Copy/Paste code into pages Test with Google Tag Assistant
Google: How to setup retargeting? 3. Create a new Campaign (Display network only)
Google: How to setup retargeting? 4. Marketing Objectives: Buy on your website
Google: How to setup retargeting? 5. Choose how to target your ads: Interests and remarketing
Some ninja tips Good Artists Copy; Great Artists Steal https://www.outbrain.com/blog/advanced-retargeting-tips/ https://cypressnorth.com/social-media-advertising/14-tactics-for-expert-retargeting/ https://blog.wishpond.com/post/90564213441/12-advanced-remarketing-tactics-for-the- successful https://www.slideshare.net/WillMarlow/mastering-the-art-of-b2b-facebook-ads Good Artists Copy; Great Artists Steal
Watch us setup a site in real time 9/27 3pm Retargeting webinar Registration URL: https://attendee.gotowebinar.com/register/982418422826700289 Webinar ID: 341-065-091 SEO Webinar: 10/4, TBD
Let’s Chat! Talk to The Mather Group: We can go through a strategy session; talk through your business goals; see what would get you there; make a recommendation; and make sure you have some actionable ideas leaving the call. Talk about frequency of the ads, the budget that should be involved, show some examples of the pixels on live web pages, some sample retargeting ads; If there’s time, go through the ninja tools (use it to build an audience that you can clone) Schedule a free strategy session with Josh: http://www.meetme.so/JoshGreene