EXTERNAL ENVIRONMENT INDUSTRY, MARKETS COMPETITION ECONOMY

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EXTERNAL ENVIRONMENT INDUSTRY, MARKETS COMPETITION ECONOMY LEGAL, POLITICAL, SOCIAL

INDUSTRY, MARKETS CUSTOMER/CONSUMER BUYER WHO WHERE (AREA, COUNTRY) WANTS, NEEDS BUYING BEHAVIOR BUYER POWER RELATIONSHIPS/ALLIANCES

INDUSTRY, MARKETS (CONT’D) MARKET SIZE, TRENDS SUBSTITUTES DISTRIBUTION SYSTEM STAGE, PRODUCT LIFE CYCLE

INDUSTRY, MARKETS (CONT’D) STAGE, INDUSTRY LIFE CYCLE TECHNOLOGY AS THE PRODUCT SUPPLIERS POWER RELATIONSHIPS/ALLIANCES

COMPETITION NATURE OF WHO, WHERE STRATEGY ADVANTAGES - SUSTAINABLE DISADVANTAGES

COMPETITION (CONT’D) RIVALRY ENTRANTS, EXITS SUBSTITUTES

LEGAL, POLITICAL, SOCIAL LAWS, REGULATIONS VARY BY MARKET VARY BY COUNTRY ETHICS TRENDS IMPORT/EXPORT LAWS

ECONOMY EFFECTS ON DEMAND EXCHANGE RATES EMPLOYMENT RATES INFLATION STABILITY

KEY SUCCESS FACTORS “ABSOLUTE” REQUIREMENTS Airlines: low unit cost Air delivery: worldwide dist.

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