SOCIAL MEDIA & HR SOURCE ENGAGE SHARE

What We Will Discuss Job Seeker and Recruiter Social Media trends The difference between top social recruiting platforms Determining and measuring what is important Creating compelling social recruiting advertisements Monitoring and protecting your company’s social media brand

If your company is not a great place to work, people find out fast…Today, the concepts of “employment brand” and “employee engagement” have merged: Employees communicate your brand externally every day, whether you like it or not. Josh Bersin of Bersin by Deloitte

Social Recruiting Trends

Social Data that Real Matters to Recruiters 74% Length of average job tenure 34% Mutual connections 57% Length of tenure with current employer 30% Commitment to professional organizations 29% Examples of written or design work Jobvite 2015 Recruiter Nation Study

What Candidates Are Saying…. 79% are likely to use social media in their job search 86% of people in the first 10 years of their career are likely to use social media in their job search Glassdoor 2015 Top HR Recruiting Stats  

What Employees Are Saying….. 66% say their employer does not (or does not know how to) use social media to promote job openings 75% say their employer does not (or does not know how to) promote their employment brand on social media Glassdoor 2015 Top HR Recruiting Stats  

Jobvite 2015 Recruiter Nation Study

Social Media Tools & Differentiators

Differentiating the Top Three Social Recruiting Platforms LinkedIn is only social network that isn’t only a social network but a recruiting business. Twitter is the easiest medium to connect with people that you don’t know. Facebook and LinkedIn are designed for engaging with people that you know and people that you’d like to know.

Percent of Internet Users by Age Group Pew Research 2015

Frequency of Social Media Site Usage Pew Research 2015

Facebook Leads in Social Referral Hires 43% LinkedIn Leads in Social Employee Hires 73% Pew Research 2015

Setting the Stage for a Sound Social Recruiting Strategy

Your Social Media strategy should not be once size fits all Your Social Media strategy should not be once size fits all. Different positions, audiences and goals may call for a customized social media plan.

What Employers Should Consider…. What are my overall recruiting goals and how can Social Media help me accomplish them? What are the measurements of success? What resources can I devote to Social Media? What Social Media tools best align with my target audience and goals?

Recruiting & Social Media KPIs Transactional Metrics: Job applies to hire ratio, Time to hire, Cost per hire and Interview to offer ratio Optimization Metrics: Candidate satisfaction, Recruitment spend reductions, Inclusion Initiatives and Internal mobility Transformational Metrics: Improved perception of employer brand, Awareness of employer brand and Improved perception of the industry

Identifying Resources Take your time, do what you do well, don’t go TOO BIG and have no choice but to reset. Internal Collaborative Effort Freelancers, Contractors or Interns Outsourcing All or Part of the Effort

Compelling Social Recruiting & Branding Advertisements

Capital One Bank : LinkedIn Posts & Updates Do you see ones and zeros everywhere? So do we. Let’s team up to do big things with big data—we’re hiring. Snappy Relatable. Lucky us. We’re looking for data engineers, and here we are sponsoring Hopper ‘15—surrounded by the best and brightest women in tech! http://bit.ly/1OFRX5d

The Four Seasons Hotel & Resorts: LinkedIn

Job Opportunity Tweets

Cleveland Clinic: Twitter

Starwood Hotels & Resorts Facebook Job Post

Your Online Reputation

Sites like Glassdoor, Yelp and Google+ offer a chance for the public to share their experiences with your company. This can either be a positive or negative; contingent on the experiences people decide to share.

Being accessible through social media provides another point of contact for individuals wanting to connect with your brand why wouldn’t you want to expand your visibility?

Steps to Monitor Your Online Reputation Set up Google Alerts so you know the second your business is mentioned. Use Twitter to monitor if people are bashing/complimenting your services. Set up Alerts on Glassdoor, Yelp or LinkedIn to see when people write reviews about you and your company. Make it a priority to spend 1- 2 hours each day monitoring your reputation, replying to comments and engaging socially. If time does not permit doing it yourself – outsource.

Last Words The focus of Social Media from a talent acquisition perspective is to Source, Engage and Share. Maintaining consistency through engaging and sharing will make the sourcing part of the process more effective.

Lynn C. Puryear Careers Channel Director Advance Digital, Inc. E-mail: lpuryear@advance.net