ADVERTISING = COMMUNICATION PROCESS

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Presentation transcript:

ADVERTISING = COMMUNICATION PROCESS Purpose How? To persuade potential consumers and users to demand a particular product or service. MASS MEDIA: Press, TV, Radio More information (Spanish version): http://educacionplasticayvisual.wikispaces.com/LA+PUBLICIDAD

Graphic design in advertising Graphic design: The process of creating messages for the advertising world, using two dimensional surfaces to transmit images and text MESSAGES: Clear Concise A maximum audience Use: Images and texts

Graphic design in advertising Visual metaphor Analogy Personification Hyperbole Images: Photographs (high degree of symbolism) Illustrations (more informal effect) VISUAL METHODS VIDEO COCA COLA (Para todos) http://www.youtube.com/watch?feature=player_detailpage&v=eE9A6OaT99M Video Toyota (Human touch) http://www.youtube.com/watch?feature=player_detailpage&v=aov7idxNMIY VISUAL METAPHORS

Visual metaphor

Analogy

Personification

Hyperbole

LOGOTYPE / LOGO SLOGANS SYMBOL/SIGN BRAND NAME ANAGRAMS Brand: It is a distinctive/name which identify to a company. Logotype: an emblem of a company. It is whole of letters and pictures with a specific shape and color. When the picture is recognizable, it can identify a product without the brand name. Anagram: a symbol or emblem formed specially of letters. It is a brand that arises when combining letters of other words related to the name. Slogan: a phrase identified with a particular party, product, etc.; a catch phrase.

LOGOTYPE (logo) SYMBOL/SIGN BRAND ANAGRAMS SLOGANS Red Nacional de Ferrocarriles Españoles Organización Nacional de Ciegos Españoles International Business Machines Corp. Fabbrica Italiana Automobili Torino