Going Places – A History of Coke Dennis Tabbal Going Places – A History of Coke Dennis Tabbal Period A5 Period A5

Going Places with Coke Dennis Tabbal

Introduction A Brief History Moving with the Times Logo History Packaging Products Advertising Small Beginnings Logo History Summary Dennis Tabbal

A Brief History Founder Founded Purchased by Asa Candler in 1890 Dr. John Pemberton, Pharmacist Founded Atlanta, Georgia May 8, 1886 Purchased by Asa Candler in 1890 Purchase price $2,300 Dennis Tabbal

Moving with the Times Dennis Tabbal

Packaging 1900 - 1950 - 6.5oz hobble skirt bottle 1955 – 10, 12, 26oz bottles 1960 –12oz Metal cans 1977 – 2 liter bottles Dennis Tabbal

Products Sprite Tab Coke & Diet Coke with Lemon Coke & Diet Coke Vanilla Coca-Cola C2 Coke & Diet Coke with Lime Dennis Tabbal

From Small Beginnings Sales per day +$21 Billion in sales 1886 – 9 drinks 2010 – 1.4 Billion +$21 Billion in sales Operates in 200 countries Produces 400 brands Dennis Tabbal

1929 1936 1963 1972 Advertising Slogans The Pause that Refreshes It’s the Refreshing thing to do 1963 Things Go Better wit a Coke 1972 I’d like to Buy the World a Coke It’s the Real Thing Dennis Tabbal

Logo History Dennis Tabbal

Summary In 1886 workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. From small beginnings in Atlanta Georgia to International icon, Coke has changed the world Dennis Tabbal

I’d Like to Buy The World a Coke Video Dennis Tabbal