Brand Logo Recognition (Fragmented Logo Implicit Recognition Task = FLIRT)

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Sugar Composition Task Adult GDA is ~90g sugar per day

A normal can of Coca-Cola (330ml) How many sachets of sugar? (1 sachet = 5g/1 teaspoon) 7 35g per can Coca-Cola is the world's favourite soft drink and has been enjoyed since 1886. It was invented by Dr John S Pemberton and first went on sale at Jacob's Pharmacy in Atlanta, Georgia. It was actually Dr Pemberton's bookkeeper, Frank M Robinson, who invented the now world famous red-and-white logo with its special Spencerian script. Coca-Cola arrived in Britain in 1900, when Charles Candler brought a jug of syrup with him on a visit to England. Later, in the early 1920s, it went on sale in Selfridges and at the London Coliseum. Coca-Cola is now the most recognised trademark in the world, available everywhere from Australia to Zambia. Today you have a lot of choice in how you enjoy Coca-Cola, with regular Coca-Cola, sugar-free Diet Coke and sugar-free Coke Zero available in a variety of pack sizes for every occasion Did you know? The word 'Coca-Cola' is thought to be the second most widely understood word in the world after OK

A normal bottle of Powerade (500ml) 3½ 18g per bottle How many sachets of sugar? (1 sachet = 5g/1 teaspoon) Marketed as (from Coca-Cola website): Powerade is an isotonic sports drink designed to help prevent dehydration and delay the onset of muscle fatigue during exercise. It contains a combination of fast acting carbohydrates, minerals and electrolytes to enable people participating in sports or exercise to perform at their best for longer, by helping the body rehydrate and energise. And it also tastes great!

A normal serving of Nutella on two slices of toast (30g) How many sachets of sugar? (1 sachet = 5g/1 teaspoon) 3½ 16.6g per 30g serving Packed with over 95 HAZELNUTS, 2 GLASSES OF SKIMMED MILK* AND A LITTLE COCOA**.

A ‘normal serving’ of Sunny Delight (240ml) 5½ 27g per bottle How many sachets of sugar? (1 sachet = 5g/1 teaspoon) What the company describes as a normal serving!

A normal bottle of Vitamin Water (591ml) 5½ 27g per bottle How many sachets of sugar? (1 sachet = 5g/1 teaspoon) Coca-Cola ads for Glaceau Vitamin Water banned ASA censures campaign for misleading A series of ads for Coca-Cola's Glaceau Vitamin Water range have been banned for making misleading health and nutrition claims, in part because the drinks are sugar-laden. Coca-Cola, which made the very high-profile $4.1bn acquisition of Glaceau in 2007 to boost its nutritional product range, ran a series of three poster ads for different drinks in the range. One poster, for the Power-C drink, ran with the line "More muscles than Brussels" with text including "Popeye had it easy ..."; another had the headline "Keep perky when you are feeling murky" with a reference to using the drink to ward off illness and use work sick days to "just, erm, not go in". A third poster made references to the benefits of vitamins and avoiding a trip to "the doctor's waiting room". The Advertising Standards Authority received three complaints, which argued that the ads misleadingly implied that vitamins in the drinks conferred health benefits and made them equivalent, or even superior to, vegetables – and that the drinks made people resistant to illness. Two of the complainants argued that the advertising positioned the drinks as healthy when in fact they contained high levels of sugar. Coke said the ads were "humorous and irreverent" and that the the products could actually be described as "low calorie" according to EU nutrition and health claims regulations. The ASA upheld all the complaints against the three ads. The watchdog said Coca-Cola had not provided evidence to support the various claims made in the ads and had breached the advertising code. It ruled the company should not run them again. The ASA also said the drinks could not be considered to be "healthy" because each 500ml bottle contained 26% of the recommended daily allowance of sugar. "Because we considered the ads made claims that were likely to be understood as referring to the nutritional and health benefits of the drinks, it was likely that, in conjunction with these claims, readers would infer that the range of drinks were 'healthy'," said the ASA. "Because the drinks contained a significant proportion of a consumer's RDA for sugar we concluded the ads were likely to mislead."

A normal can of Red Bull (250ml) 5½ 27g per bottle How many sachets of sugar? (1 sachet = 5g/1 teaspoon) Sales of the energy drink Red Bull have overtaken both Diet Pepsi and Diet Coke. Even though the volume of Red Bull sold is much smaller, it's higher price means big sales revenue. Energy drinks are growing in popularity and Coca-cola has launched their own brand - Full Throttle - but are these drinks good? Most are loaded with sugar, and of course stimulants such as caffeine. They might sound like an exercise booster - but caffeine is a diuretic, and if exercising you must remain hydrated. Energy drinks aren't really the answer - although many a bodybuilder will slurp down a strong black coffee prior to a workout to provide an extra energy boost. Energy drink advertising has to rank as one of the most successful marketing ploys in recent times. Kids plead for V to quench their thirst. Office workers turn to it for that "mid-afternoon wake-up call". Red Bull and vodka is popular in bars as a pick-me-up starter to the evening. Energy drinks are sold on the dance floor, at the sports field, and even at the gym. REMEMBER: different serving sizes, so if red bull was 330ml it would have 35.5g sugar so similar to coke.